What shapes your price
Channels under management, managed ad spend, and the work you use metadata.io for: audiences, landing pages, ad creatives, commercials, campaign execution, optimization and reporting.
Pricing
Pricing for the way you use metadata.io.
Pricing depends on your channels, managed ad spend and execution scope. Use metadata.io for audiences, add campaign execution and optimization, or delegate the workflow to AI. We scope a proposal around your setup.
How pricing is scoped.
Your channels, managed spend and the work you want metadata.io to handle determine your scope.
Choose your scope
Start with target audiences, use metadata.io to run and optimize campaigns, or use its agentic workflow for autonomous execution. Your proposal defines what is included.
What to expect from the call
A walkthrough of metadata.io and a discussion of your use case, selected capabilities and pricing factors.
One product. Choose how much it handles.
Use the capabilities your team needs within metadata.io. Your proposal sets the scope.
Audiences
Build and activate target audiences for your campaigns within metadata.io.
Creative, landing pages and commercials
Generate ad creatives, create landing pages and produce commercials in the same product.
Campaigns and experiments
Set up, run and optimize campaigns programmatically across 12 channels.
Bids, budgets and reporting
Review campaign spend, account engagement and CRM pipeline outcomes.
How an engagement starts.
Bring your campaign needs. See the workflow and discuss the right scope for your team.
1. Tell us what you need
Discuss your audience, channels and the campaign work you want metadata.io to handle.
2. See the workflow
Walk through audience creation, campaign production, execution and optimization for your use case.
3. Discuss your scope
Review the channels, managed spend and capabilities your team needs. Your proposal defines the agreed scope.
What it replaces.
Choose which production and execution work to move into metadata.io.
Agency retainers
Campaign production and execution work you choose to bring into metadata.io.
Paid media headcount
The manual campaign management across ad platforms that a paid media team spends its week on. Your team keeps strategy, budgets and approvals.
Point tools
Audience creation, landing pages, ad creatives, commercials and campaign execution in one product.
Pricing questions
Is there a public price list?
No. Pricing is scoped per team on a demo and depends on your channels, any ad spend metadata.io manages for you, and the work you use it for.
How do we get started?
The first step is a demo. Discuss the capabilities and scope your team needs.
Does the price change if we add channels?
Yes. Channels under management are one of the three things that shape the price, with managed spend and the scope of work your team delegates.
Who holds the budget and the approvals?
Your team. metadata.io automates execution and optimization within the budget and account controls your team sets.
See what metadata.io can handle for your team.
Discuss the scope and pricing for the work your team needs.