Campaign automation
Zoom centralized its campaigns.
Read how Zoom connected campaign execution with its internal systems and tracked influence across leads, pipeline and revenue.
Read Zoom's storyAutonomous B2B advertising across 12 channels.
metadata.io builds target audiences, landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns autonomously. Use audiences alone, add campaign execution, or delegate the workflow to AI.
See Metadata in action.
A short look at how the platform turns a prompt into reviewed, launch-ready paid media across every channel.
metadata.io
Why paid media
Run more campaigns with less manual work.
Running paid campaigns across channels means managing different formats, settings and reports. metadata.io handles campaign execution and optimization within the account controls your team sets.
Problem 01
Campaign setup.
Building audiences, producing assets and configuring campaigns takes work before an ad can run.
Problem 02
Channel complexity.
New channels and ad formats add more decisions to each campaign.
Problem 03
Attribution gaps.
Review channel performance alongside CRM outcomes so your team can assess campaigns in their pipeline context.
The agents
Your campaign direction. AI execution.
Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. The agentic workflow handles production with almost no manual setup.
Mei plans, Max builds audiences, Zoe creates, Eva shapes offers, Ann assembles campaigns, Tom reads performance, and Raj runs operations. Direct their work in your account.
Customer results with metadata.io.
See how teams use metadata.io to automate campaigns, optimize bids and understand account engagement.
Bid optimization
LogicMonitor reported 155% more pipeline.
Its published Bid Agent testimonial also reports a 25% lower cost per click.
Read LogicMonitor's storyAccount insights
Docebo made engagement useful to sales.
See how its team turns account-level reporting into information salespeople can use.
Read Docebo's storyPublished customer results reflect each team's use of metadata.io at the time of its story.
See it in the product.
The agents build in the open. Every audience, ad, campaign, and experiment is a reviewable object in the SaaS surface before and after launch.
Watch a campaign get drafted with an approval gate.
A real session: one prompt creates a social and search plan with a budget split, audiences, offers and assumptions. In this walkthrough, the campaign stays in draft until launch.
Campaigns
Multi-channel campaign automation.
One campaign structure spans all 12 channels. The agents build the native ad structure for each channel; your team sees status, channels, and budgets in one view.
Native structures per channel
Budgets, pacing & exclusions
Approval requirements you set
Experiments
Experimentation at scale.
The platform has run 263,554 experiments. It searches audience, creative, offer, bid, and budget permutations, scales the winners, and stops the losers automatically.
Continuous autonomous testing
Keyword & experiment controls
Optimized toward pipeline
Audiences
Build audiences around your buyers.
Use firmographic, technographic, Bombora and G2 intent, retargeting, native LinkedIn and Meta criteria, and CSV uploads. Apply suppression lists to exclude accounts you do not want to target.
15+ consolidated data sources
Reach estimates up front
Exclusions & matched audiences
Audiences
Audience quality is where paid media starts.
Build audiences using firmographic, technographic, intent, retargeting and CRM signals. Apply your targeting criteria and exclusions before activating a campaign.
Firmographic fit
Company size, industry, geography, segment, revenue bands, growth signals, and account list membership.
Technographic relevance
Technology stacks, adjacent platforms, competitive installs, and integration context.
Buyer intent
Category, competitor, and topic-level research signals from Bombora and G2 that help prioritize in-market accounts.
CRM and lifecycle context
Opportunities, stages, customers, open pipeline, closed lost, nurture, and sales-owned accounts.
Retargeting and engagement
Website visits, content consumption, demo behavior, video engagement, and page-level context.
Suppression and controls
Exclude customers, active opportunities, competitors, disqualified accounts, and compliance-sensitive segments.
Insights
See company engagement beyond form fills.
See which companies view, engage with or convert on your ads. Review zero-click engagement alongside website activity and CRM outcomes.
Visitor identification
Connect site activity to companies in your target audience. See which accounts visited and what content they reviewed.
Audience planning
Use company-level engagement to decide which accounts to target next.
Revenue attribution
Review brand and retargeting engagement alongside CRM pipeline and revenue.
Account journey mapping
Map every account interaction across paid channels, website, and CRM into one chronological timeline for sales and marketing.
Fully operable headlessly through the Metadata MCP server.
The Metadata MCP server lets your AI assistant work with the product. Any MCP client, including Claude Code and Hermes, can run paid media end to end: build audiences, generate creative, assemble campaigns, set budgets, launch, optimize, and report, all programmatically. The SaaS interface and the API operate on the same objects, so a human can review in the platform exactly what an agent built over MCP.
Built for B2B advertising
From finding buyers to running their campaigns.
Audience creation, campaign production and autonomous execution in one product.
Build your target audience
Use firmographic, technographic, intent and CRM data to define who you want to reach.
Put AI to work on campaigns
Create landing pages, ad creatives and commercials. Let metadata.io set up, run and optimize your campaigns.
Work through your preferred interface
Use the metadata.io app or connect your AI assistant through MCP. Both work with the same product.
Frequently asked questions
What is metadata.io?
metadata.io is one product for B2B advertising. Use audiences on their own, add campaign execution and optimization, or delegate the workflow to AI.
What does the agentic workflow do?
It creates target audiences, landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns across 12 channels with almost no manual setup.
Which channels can I run?
Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio.
Who controls campaign budgets?
Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls.