Campaign execution needs the whole stack.
Metadata connects to the systems that decide audience quality, launch readiness, attribution, budget control, and pipeline reporting. Integrations are how agents execute with context instead of guesses.
Browse all integrations.
Every system Metadata connects to, grouped by where it sits in your campaign stack. Open any integration to see how agents read and write data through it.
Marketing automation
Advertising channels
Analytics & data warehouse
How to evaluate an integration path.
Four checks before you connect a system to live campaign spend.
Define the source of truth
Decide which system owns accounts, contacts, opportunities, conversion events, audience membership, and exclusion rules before any campaign launches.
Check permissions
Review which users, agents, and MCP workflows can read data, write changes, approve launches, and pause work when the integration needs attention.
Trace the campaign object
Follow one campaign from audience creation through channel activation, budget approval, notification, reporting, and CRM outcome review.
Plan the fallback
Document what happens if credentials expire, sync latency changes, API limits appear, or data quality needs human review before spend continues.