Demand Masterclasses
Steal frameworks, tactics, and ideas from our customers and demand community members. Expert-led sessions on the strategies that actually move pipeline.
Spotlight: Person-Level Intent
Deep dive into person-level intent data and how to use it to identify and engage individual buyers within target accounts.
Watch → MasterclassWhy Continuous Experimentation with Paid Ads Wins More Deals
How to build a continuous experimentation framework for paid advertising that systematically improves campaign performance and deal velocity.
Watch → MasterclassHow to Reduce CAC through Auto Pause Rules
Practical tactics for reducing customer acquisition cost using automated pause rules and budget optimization in Metadata.
Watch → MasterclassGoogle Ads Deep Dive: High Impact Search Campaigns
Building high-impact Google Search campaigns for B2B SaaS. Keyword strategy, bidding tactics, and conversion optimization.
Watch → MasterclassFrom Data to Decisions
Turning campaign and audience data into actionable insights that drive better marketing decisions and faster pipeline growth.
Watch → MasterclassBenchmarks: What We Learned from the Last 6 Months
Data-driven analysis of B2B advertising benchmarks across channels, industries, and campaign types from the Metadata platform.
Watch → MasterclassUnlock Google Ads Potential with Metadata
How to get more from Google Ads by combining Metadata audience targeting with Google's campaign infrastructure.
Watch → MasterclassUnlock B2B for Meta
Making Meta (Facebook/Instagram) work for B2B demand generation. Audience strategies, creative best practices, and measurement.
Watch → MasterclassBuild B2B Full-Funnel Strategy
Constructing a full-funnel B2B paid media strategy that connects awareness, consideration, and conversion stages into a unified pipeline engine.
Watch →Put These Strategies into Practice
See how Metadata automates the tactics covered in these masterclasses.