You can run the best campaigns in the world, but if your website is broken, slow, or confusing, your demand gen machine will never reach its potential.
Why Website Health Matters for Demand Gen
Most demand gen teams focus obsessively on campaigns, ads, and content — but overlook the foundation everything runs through: the website. Site speed, UX, conversion paths, and technical health directly impact how many of your hard-won visitors actually convert.
Diagnosing Website Issues
Learn how to audit your website for the issues that silently kill conversion rates: slow page loads, broken forms, confusing navigation, mobile experience gaps, and misaligned landing pages that do not match visitor intent.
Building a Conversion-Ready Website
A healthy website is not just fast and functional — it is designed to guide visitors through a deliberate journey from awareness to conversion. This session covers the principles of building a site that supports and amplifies your demand gen efforts.