Building and Scaling Unstoppable Marketing Teams

Building the right marketing and growth teams at different stages is one of the toughest challenges companies and marketing leaders face.

Team Structure at Different Stages

The marketing team you need at Series A looks nothing like the team you need at Series C. Holly Chen provides a framework for making team structure decisions at each stage of company growth, from your first marketing hire through a fully scaled organization.

Hiring Priorities

When you are building a marketing function from scratch, every hire matters. Holly shares which roles to recruit first, how to evaluate candidates for early-stage marketing roles, and how to build a foundation that scales without breaking.

Scaling Without Losing Performance

Adding headcount does not automatically improve results. Learn strategies for maintaining team performance and culture while expanding, and how to avoid the common pitfalls that cause marketing teams to slow down as they grow.