Lessons From an Account Executive Running His Own Ad Campaigns

This episode of Demand Gen U features a unique perspective: an account executive who decided to run his own ad campaigns. The discussion covers what happens when someone on the sales side gets hands-on with paid advertising and the lessons that emerged from that experience.

The conversation bridges the gap between sales and marketing, exploring how direct experience with ad campaigns can change how sales teams think about lead quality, targeting, and the overall buyer journey.

This episode was originally published on the Metadata blog. Audio may have been available on the original platform.