Building high-performing content marketing strategies from scratch and leveraging content within demand generation efforts.
Devin Reed, Erin Balsa & Camille Trent
Head of Content, Gong · Marketing Director, The Predictive Index · Head of Content, Dooly
Moderated by Mark Huber, Director of Growth at Metadata.
Driving Demand via LinkedIn
Expand organic reach by activating both company and personal accounts. The strategy involves empowering teams with shareable content while educating them about platform best practices to foster engagement and broader connections.
Measuring Content Success Through Goals
Establish business-aligned objectives and maintain close collaboration between content and revenue operations teams. Success requires continuous monitoring of dashboards and KPIs rather than a static, set-it-and-forget-it approach.
Scaling Content Creation Strategically
Build strong foundations before scaling. Generate ideas through brainstorming sessions, collaborative boards, and contribution forms — recognizing that team members have varying preferences for sharing ideas. Early-stage companies can efficiently build content libraries by maximizing and repurposing existing content assets.