GPT-3 powered applications are everywhere, but most produce copy that actually reduces conversion rates rather than improving them.
May Habib & Mark Huber
CEO, Writer · Head of Brand & Product Marketing, Metadata
The Promise and Pitfalls of AI Writing
AI writing tools have exploded in popularity, but not all AI-generated content is created equal. May and Mark examine the real-world implications of using AI for demand gen copy, including why generic AI content often underperforms human-written alternatives.
Custom AI vs. Generic AI
The key differentiator is whether AI writing solutions are built and trained on your own content and copy, or whether they produce generic output from broad training data. Custom AI writing tools that learn your brand voice, messaging, and style deliver meaningfully better results.
AI Writing That Converts
Learn how to evaluate AI writing tools for demand generation, when to use AI-generated copy versus human-written content, and how to build workflows that combine the speed of AI with the strategic thinking of experienced marketers.