How B2B Brands Can Use Creators To Build Awareness and Stand Out

Influencer marketing has been around in B2C for a long time. And it is quickly moving from a trend to a strategic tactic for B2B marketers.

B2B Influencer Marketing Is Here to Stay

While influencer marketing has long been a staple in B2C, B2B brands are now discovering its power to build trust and credibility with buyers. Chris Cunningham provides an inside look at how ClickUp worked with B2B creators and influencers to build trust with their buyers.

Working With B2B Creators

The key to successful B2B influencer marketing is finding creators who have genuine authority and credibility in your target market. Chris shares practical strategies for identifying, partnering with, and measuring the impact of B2B creator relationships.

Building Trust Through Authentic Voices

Buyers trust recommendations from people they respect more than they trust brand messaging. Learn how to leverage authentic creator partnerships to break through the noise and stand out in crowded B2B markets.