In this episode of AI in Action, Natalie Scherer, VP of Growth Marketing at LogicMonitor, shares how her lean team used Metadata’s AI-powered Bid Agent to drive a 241% increase in sourced pipeline—without adding headcount.

You’ll hear how:

• A team shake-up created the perfect moment to test AI
• LogicMonitor maintained control while letting AI handle bidding decisions
• Bid Agent delivered lower CPC, improved CPL, and huge pipeline growth
• Natalie’s team uses AI strategically—without needing to build from scratch

Whether you’re feeling pressure to “do something with AI” or looking for ways to stretch your media budget further, this session is a must-watch.

 Watch now and see AI in marketing actually work.