How Cacheflow Closed Their Biggest Deal From a Cold-Targeting Facebook Ad With MetaMatch
See how Cacheflow used Metadata's MetaMatch to close their largest deal from cold Facebook targeting and improve lead quality across LinkedIn and Instagram.
- Industry
- Revenue Operations / SaaS
- Company Size
- Growth Stage (~26 employees)
- Products Used
- MetaMatch, Multi-Channel Campaigns, Retargeting
Cacheflow, a 26-person revenue operations startup, struggled to efficiently target high-quality leads. Native targeting on Facebook and LinkedIn lacked the granular precision needed to reach their ideal customer profile. RevOps leaders, Sales VPs, Finance teams, and C-suite executives at companies likely to adopt deal acceleration tools.
As an early-stage company with limited budget, every dollar of wasted ad spend on unqualified leads directly impacted growth. The team needed a way to reach the right buyers without the broad, imprecise targeting that native platforms provided.
Metadata's MetaMatch gave Cacheflow the targeting precision their growth demanded.
- Role-based audience segmentation split targeting by RevOps, Sales VPs, Finance, and C-suite, enabling tailored messaging for each buyer persona.
- MetaMatch deployed technographic and firmographic targeting on Facebook and LinkedIn, reaching prospects that native platform targeting couldn't identify.
- Multi-channel deployment across LinkedIn, Facebook, and Instagram retargeting maximized reach while maintaining audience quality.
- Retargeting kept Cacheflow in front of engaged prospects across channels, nurturing them toward conversion.
MetaMatch transformed Cacheflow's paid advertising from a broad-targeting experiment into a precision pipeline machine.
- Closed their largest deal to date from a cold-targeting Facebook campaign using MetaMatch
- Higher deal sizes compared to historical averages, driven by better audience quality
- Improved lead quality across all channels through technographic and firmographic targeting
- Lower CPC compared to native platform targeting on Facebook and LinkedIn
“We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch. Our best leads come from our RevOps-based MetaMatch audience.”
