March 6, 2025
How to Create Targeted PPC Campaigns That Convert
Running PPC ads can feel like a gamble if you’re spending money but not seeing the
Running PPC ads can feel like a gamble if you’re spending money but ...
March 6, 2025
10 Effective B2B Lead Generation Techniques to Boost Your Pipeline
B2B lead generation isn’t just about getting more contacts, it’s about finding the right people and
B2B lead generation isn’t just about getting more contacts, it’s a...
March 6, 2025
How to Use Intent Data in Your B2B Marketing Strategy
B2B marketing is all about timing, and reaching the right people at the moment they’re actually
B2B marketing is all about timing, and reaching the right people at th...
March 6, 2025
PPC Spying: How to Get Insights from Competitors’ Ads
As a marketer, you’ve probably wondered how your competitors are running their PPC ads, what keywords
As a marketer, you’ve probably wondered how your competitors are run...
March 4, 2025
4 Main Differences Between A/B Testing Vs Multivariate Testing
A/B testing and multivariate testing are two commonly used methods in digital marketing, UX design, and
A/B testing and multivariate testing are two commonly used methods in ...
March 4, 2025
How to Implement B2B Audience Segmentation Step-By-Step
B2B audience segmentation means dividing your broader market into smaller groups based on shared traits like
B2B audience segmentation means dividing your broader market into smal...
March 4, 2025
How to Target B2B Audience Effectively
Reaching the right business audience isn’t about casting a wide net and hoping for the best.
Reaching the right business audience isn’t about casting a wide ...
February 28, 2025
Cross-Channel vs Multichannel Marketing: What’s the Difference
Businesses connect with customers through multiple platforms. However, not all marketing strategies operate in the same
Businesses connect with customers through multiple platforms. However,...
February 28, 2025
A Complete Guide to Cross-Channel Marketing Attribution
Each marketing channel plays a role in guiding customers from awareness to purchase. Cross-channel marketing attribution
Each marketing channel plays a role in guiding customers from awarenes...
February 28, 2025
What Is Cross-Channel Marketing And How Can You Implement It
If your marketing efforts feel scattered and miss the mark across email, social media, and mobile,
If your marketing efforts feel scattered and miss the mark across emai...
February 28, 2025
ABM vs Lead Gen: A Comprehensive Guide
The choice between account-based marketing (ABM) vs lead generation is a practical decision that affects your
The choice between account-based marketing (ABM) vs lead generation is...
February 28, 2025
14 Great Ideas for Your Account-Based Marketing Strategy
If your B2B marketing efforts aren’t giving you the results you’re after, maybe it’s time to
If your B2B marketing efforts aren’t giving you the results you&...
