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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
June 3, 2025

How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of...
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Anthony Viviani
June 3, 2025

How Often Should You Evaluate Your Paid Media Budget?
Your paid media budget isn’t something you can set and forget. Marke...
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Anthony Viviani
June 3, 2025

20+ ABM Metrics to Track in Your Campaigns
Account-based marketing (ABM) has changed the way B2B companies engage...
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Anthony Viviani
June 3, 2025

How to Use Dynamic Ad Targeting for Better Engagement
Generic ads don’t work, especially in B2B marketing, where buyers ex...
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Anthony Viviani
March 11, 2025

How to Implement Paid Media Marketing Automation
Running paid media campaigns manually can be exhausting and inefficien...
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Metadata Team
March 11, 2025

How Does Account-Based Marketing Orchestration Work?
Account-based marketing (ABM) requires you to know when, where, and ho...
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Metadata Team
March 6, 2025

Account-Based vs. Inbound Marketing: Which Is Better For You?
B2B marketing isn’t a one-size-fits-all. Some companies thrive with ...
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Metadata Team
March 6, 2025

How to Effectively Scale Paid Media Campaigns Without Overspending
Scaling paid media campaigns can feel like walking a tightrope. Move t...
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Metadata Team
March 6, 2025

The Best B2B Retargeting Strategies for Conversions
B2B sales don’t happen overnight. With long decision-making processe...
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Metadata Team
March 6, 2025

How to Create Targeted PPC Campaigns That Convert
Running PPC ads can feel like a gamble if you’re spending money but ...
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Metadata Team
March 6, 2025

10 Effective B2B Lead Generation Techniques to Boost Your Pipeline
B2B lead generation isn’t just about getting more contacts, it’s a...
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Metadata Team
March 6, 2025

How to Use Intent Data in Your B2B Marketing Strategy
B2B marketing is all about timing, and reaching the right people at th...
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Metadata Team
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