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Resources

Discover insights, guides, and tools to help you market smarter.

February 25, 2026

How AI Transforms B2B Marketing: Strategies That Work

AI in B2B marketing isn't about robots taking over your job—it&...
Lisa Sharpata Headshot
Lisa Sharapata
February 17, 2026

How Metadata Enabled Gainsight to Scale Demand Gen and Drive 6 Million in Pipeline

THE CHALLENGE Gainsight challenged its marketing team to better levera...
James Silvestri
James Silvestri
February 11, 2026

AI vs. Human Expertise: Finding the Optimal Marketing Mix

The whole AI vs. human debate in marketing is pointless because it...
Lisa Sharpata Headshot
Lisa Sharapata
February 9, 2026

Agentic GTM: Realizing Revenue

In 2025, Agentic GTM was a big idea. In 2026, it’s how revenue gets ...
levente foldi
February 9, 2026

Agentic GTM: 2026 and Beyond

simon
February 9, 2026

How Paul at Awardco Runs Paid Media
with AI—End to End

daniel tasi
February 9, 2026

The Future of B2B Marketing with AI

daniel tasi
February 9, 2026

How Docebo achieved 74% Faster Pipeline

daniel tasi
February 9, 2026

How LogicMonitor Increased Pipeline 241% With One Click.

daniel tasi
February 9, 2026

Why ABM Is Haunted and Agentic GTM Is the Future of Marketing

daniel tasi
February 9, 2026

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent

daniel tasi
February 5, 2026

ROI in Digital Advertising: A Guide for B2B Marketers

Most B2B marketers can tell you their click-through rate but have no i...
Lisa Sharpata Headshot
Lisa Sharapata
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