January 29, 2026
Why Multivariate Testing Matters for Marketers
Here at Metadata, you’ll hear us refer to multivariate testing a lot...
Gil Allouche
January 29, 2026
Agentic GTM Explained: How AI Agents Transform B2B Marketing
Agentic GTM is when AI agents run your go-to-market strategy for youâ€...
Lisa Sharapata
January 27, 2026
Intent Signals Explained: How to turn Data into Revenue in 2026
Most B2B marketers are burning half their ad budget on companies that ...
Lisa Sharapata
January 21, 2026
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
James Silvestri
January 20, 2026
Ad Performance: The Data-Driven Marketer’s Essential Guide
Most B2B marketers are drowning in ad metrics that don't matter w...
James Silvestri
January 14, 2026
Stop Chasing Ghost Signals
Why intent data is collapsing — and what’s next for B2B market...
Lisa Sharapata
December 16, 2025
How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
James Silvestri
December 14, 2025
The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GT...
Lisa Sharapata
November 18, 2025
Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Ac...
Lisa Sharapata
November 4, 2025
Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
November 4, 2025
Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline (<8 months) +45% Average Contract Value Cha...
James Silvestri
October 25, 2025
The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C markete...
James Silvestri
