Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
September 16, 2024

Maximizing Demand Gen: Small Team, Smarter Tech, Bigger Results
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Abdallah Al-Hakim
July 25, 2024

Lessons from account executive running his own ad campaigns
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Abdallah Al-Hakim
July 3, 2024

Experiment vs. Channel: Striking the Right Balance for Your Pipeline
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Abdallah Al-Hakim
May 30, 2023

The Last Class of Demand Gen U… for Now
64 episodes later, the last class of Demand Gen U is here… for now. ...
Mark Huber
May 16, 2023

Turning Sales Objections Into Marketing Content
Sales objections are normal and nothing to be afraid of.  If your...
Mark Huber
May 2, 2023

Prioritizing Customer Retention as a Marketing Team
The #1 focus for most B2B marketing teams has been to get more new peo...
Mark Huber
April 18, 2023

Adjusting and Refocusing Your Marketing Strategy
You spend all that time working on your marketing plan with the right ...
Mark Huber
April 4, 2023

How to Create Laser-Focused Audiences for Your Campaigns
Audience targeting is the #1 success factor for every campaign. While ...
Mark Huber
March 21, 2023

How to Adjust Your Marketing Message in a Recession
Unless you’ve been living under a rock, times are tough for B2B mark...
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Abdallah Al-Hakim
March 7, 2023

Moving from MQLs to Pipeline and Revenue
Nobody cares about the data when things are going well. But when you s...
Mark Huber
February 28, 2023

Standing Up PLG at Metadata
B2B marketers love making up new acronyms to overcomplicate things. It...
Mark Huber
February 21, 2023

How B2B Brands Can Stand Out on LinkedIn
Every B2B brand wants to stand out on LinkedIn. They just don’t ...
Mark Huber
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