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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
April 20, 2026

How Alberto at Ambient.ai Turned Metadata MCP Into His Paid Media Superpower
February 9, 2026

Agentic GTM: Realizing Revenue

In 2025, Agentic GTM was a big idea. In 2026, it’s how revenue gets ...
February 9, 2026

Agentic GTM: 2026 and Beyond
February 9, 2026

How Paul at Awardco Runs Paid Media
with AI—End to End
February 9, 2026

The Future of B2B Marketing with AI
February 9, 2026

How Docebo achieved 74% Faster Pipeline
February 9, 2026

How LogicMonitor Increased Pipeline 241% With One Click.
February 9, 2026

Why ABM Is Haunted and Agentic GTM Is the Future of Marketing
February 9, 2026

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent