October 14, 2025
Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display chan...
James Silvestri
August 22, 2025
What Is an MCP Server? A Complete Guide for GTM Teams
MCP servers (Model Context Protocol) are the bridge that turns AI from...
Lisa Sharapata
July 21, 2025
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
Let’s be real: The old rules of B2B marketing are being rewritten—...
Lisa Sharapata
ad automation
ai tools
b2b marketing
campaign optimization
digital advertising tools
linkedin ads
paid media
June 26, 2025
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
Lisa Sharapata
June 3, 2025
How to Use Technographic Segmentation for Better Marketing
To market effectively, you need to know more than just who your audien...
Anthony Viviani
June 3, 2025
How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of...
Anthony Viviani
June 3, 2025
How Often Should You Evaluate Your Paid Media Budget?
Your paid media budget isn’t something you can set and forget. Marke...
Anthony Viviani
June 3, 2025
20+ ABM Metrics to Track in Your Campaigns
Account-based marketing (ABM) has changed the way B2B companies engage...
Anthony Viviani
June 3, 2025
How to Use Dynamic Ad Targeting for Better Engagement
Generic ads don’t work, especially in B2B marketing, where buyers ex...
Anthony Viviani
March 11, 2025
How to Implement Paid Media Marketing Automation
Running paid media campaigns manually can be exhausting and inefficien...
Metadata Team
March 11, 2025
How Does Account-Based Marketing Orchestration Work?
Account-based marketing (ABM) requires you to know when, where, and ho...
Metadata Team
March 6, 2025
Account-Based vs. Inbound Marketing: Which Is Better For You?
B2B marketing isn’t a one-size-fits-all. Some companies thrive with ...
Metadata Team
