Join us at DEMAND, our single-day, virtual event for B2B marketers who need to get closer to revenue.

Days
Hours
Minutes
Seconds

The type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow.

SPEAKERS

Join some of the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of.

Chief Brand Officer, Drift

Author, Obviously Awesome

CEO, Drift

CMO, Lessonly

CEO, Outreach

CEO, Metadata.io

CMO, Salesloft

Olivier L'Abbé - President, Metadata

President, Metadata.io

Global VP Sales, Palo Alto Networks

VP of Marketing, Metadata.io

Hana Jacover

Director of Demand Generation, MadKudu

Guillaume Cabane

Co-Founder,

HyperGrowth Partners

Head of Content, Dooly

Devin Reed - Head of Content Strategy, Gong

Head of Content Strategy, Gong

Sidney Waterfall - Senior Director of Demand Generation, Refine Labs

Senior Director of Demand Generation, Refine Labs

Ben Labay

CEO,

Speero by CXL

Erin Balsa - Marketing Director, The Predictive Index

Marketing Director, The Predictive Index

Silvio Perez - Head of Ad Operations, Metadata

Head of Ad Operations,

Metadata.io

Megan Boone - Director of Demand Generation, ThoughtSpot

Director of Demand Generation,

ThoughtSpot

Maurice Maxwell - Senior Digital Marketing Manager, LaunchDarkly
Senior Digital Marketing Manager, LaunchDarkly

AGENDA

Friday, October 22

All times listed are in PST

Morning

8:00AM - 8:10AM
Welcome to DEMAND

Sheena Miles

Customer Success Manager, Metadata.io

Mark Huber

Director of Growth, Metadata.io
8:10am - 8:30am
Getting closer to revenue

Most of your buyers aren’t ready to buy right now. And if you’re only focused on the people who are, you won’t hit your revenue goals. Jason Widup, VP of Marketing at Metadata, will get into why it’s your job to not just capture demand, but to create it too. Because doing this right leads to revenue.

Jason Widup

VP of Marketing, Metadata.io

8:30am - 9:15am
Opening keynote: Stop pitching your product and start marketing your point of view

Your buyers have more choices than ever. And only focusing on your product doesn’t make it any easier on them. April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome, will give you the full rundown on why you need to develop a point of view narrative. So you can give your prospects and customers a better (and more clear) way to think about their choices in a crowded market.

April Dunford

Author, Obviously Awesome
9:15am - 10:00am
Keynote panel: Life's too short to work for a CEO who doesn't get Marketing

Hear from three CEOs who get it. And more importantly, get the new way of marketing. From understanding marketing’s role in your company to setting realistic expectations to balancing brand and demand gen. This is a big-time panel you don’t want to miss.

David Cancel

CEO, Drift

Gil Allouche

CEO, Metadata.io

Manny Medina

CEO, Outreach

Dave Gerhardt

Chief Brand Officer, Drift
10:00am - 10:15am
Break/Networking
10:15am - 10:45am
How-to session: Getting to revenue faster with experimentation

B2B marketers know they need to experiment more with their paid campaigns. But they don’t always know where (or how) to get started. Silvio Perez, Head of Ad Operations at Metadata, will share his approach to campaign experimentation so you can get to revenue faster.

Silvio Perez

Head of Ad Operations, Metadata.io

10:15am - 10:45am
How-to session: Planning for demand and revenue targets

If you’re the type of marketer who thinks your job is done after you hit your MQL goals, then this how-to session is NOT for you. Jason Widup, VP of Marketing at Metadata, will give you everything you need (except his Pierce Brosnan-like hair) to start planning for demand and revenue. And if you don’t know what a demand model is, you have no reason to not attend this. Like we almost made it a requirement.

Jason Widup

VP of Marketing, Metadata.io

10:45am - 11:15am
How-to session: Activating your intent data

You bought some expensive intent data, you’re stuck importing .CSV files and you’re still not sure what to do with it all. The good news is you’re not alone. Megan Boone, Director of Demand Generation at ThoughtSpot, will share how she helped ThoughtSpot get off the .CSV hamster wheel and activate their intent data (like actually).

Megan Boone

Director of Demand Generation, ThoughtSpot

10:45am - 11:15am
How-to session: Running LinkedIn Conversation Ads that generate revenue

We’re going back to the LinkedIn Conversation Ads well one last time. The same well that helped generate $7.5M in pipeline and $1.5M in revenue for Metadata. Jason Widup, VP of Marketing at Metadata, will give away his entire playbook for running LinkedIn Conversation Ads. With real examples for you to start using tomorrow.

Jason Widup

VP of Marketing, Metadata.io

11:15am - 12:00pm
Keynote: Using your brand to drive demand

Two names in B2B marketing who don’t really need an intro. And two names who know a thing or twelve about building legit brands. From finding your brand’s point of view to telling your brand story to creating unique brand experiences - you don’t want to miss this one.

Dave Gerhardt

Chief Brand Officer, Drift

Kyle Lacy

CMO, Lessonly

Afternoon

12:00pm - 12:30pm
A little "pep talk" from everyone's favorite sales rep

In classic Metadata fashion - we don’t have all the details finalized yet for Corporate Bro. But know that we’re scripting it right now and it’s going to be very funny. Or else we wouldn’t be doing it.

Corporate Bro

12:30pm - 1:15pm
Panel discussion: Using content as the new demand strategy

They say Rome wasn’t built in a day. And neither are B2B content engines. We gathered three of the most legit content marketers we know to share what they’ve learned about building content engines from scratch. The ones that actually generate revenue. From building your brand to growing your audience to figuring out if you’re on the right track.

Devin Reed

Head of Content Strategy, Gong

Camille Trent

Head of Content, Dooly

Erin Balsa

Marketing Director, The Predictive Index

Mark Huber

Director of Growth, Metadata.io

12:30pm - 1:15pm
Panel discussion: Building stronger relationships with Sales

No, this isn’t “just another session” on sales and marketing alignment. It's with three big names in revenue who know how Marketers can build stronger relationships with Sales. From quickly building trust to finding the right meeting cadence to measuring success (aka getting closer to revenue).

Amy Slater

Global VP Sales, Palo Alto Networks

Sydney Sloan

CMO, Salesloft

Olivier L'Abbé

President, Metadata.io

Jason Widup

VP of Marketing, Metadata.io

1:15pm - 2:00pm
Panel discussion: Creating better campaign audiences

If you don’t get your targeting right, the rest of your campaign doesn’t really matter. We're bringing you three up-and-coming B2B marketers to give away how they nail campaign targeting. From evaluating past performance to building new audiences to avoiding costly mistakes before you launch your next campaign.

Hana Jacover

Director of Demand Generation, MadKudu

Maurice Maxwell

Senior Digital Marketing Manager, LaunchDarkly

Sidney Waterfall

Senior Director of Demand Generation, Refine Labs

Mark Huber

Director of Growth, Metadata.io

1:15pm - 2:00pm
Closing keynote: Making revenue focused bets like a VC

Investing in companies and running campaign experiments have a whole lot more in common than you might think. 90% of the time, you’re going to fail. But the key is knowing when to take big, revenue-focused risks where you will succeed and the return is worth it. Learn from two of the biggest names in the experimentation game. This is going to be a good one.

Guillaume Cabane

Co-Founder, HyperGrowth Partners

Ben Labay

CEO, Speero by CXL

2:00pm - 2:10pm
DEMAND closing

Our Partners

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Join the $FREE.99 virtual event on October 22nd at 11am ET / 8am PT.

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© 2021 metadata.io – Need help? demand@metadata.io

Join us on October 22nd for DEMAND — Get Closer to Revenue.
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