AGENDA
Friday, October 22
All times listed are in PST
Join some of the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of.
Friday, October 22
All times listed are in PST
Sheena Miles
Customer Success Manager, Metadata.io
Mark Huber
Director of Growth, Metadata.ioMost of your buyers aren’t ready to buy right now. And if you’re only focused on the people who are, you won’t hit your revenue goals. Jason Widup, VP of Marketing at Metadata, will get into why it’s your job to not just capture demand, but to create it too. Because doing this right leads to revenue.
Jason Widup
VP of Marketing, Metadata.io
Your buyers have more choices than ever. And only focusing on your product doesn’t make it any easier on them. April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome, will give you the full rundown on why you need to develop a point of view narrative. So you can give your prospects and customers a better (and more clear) way to think about their choices in a crowded market.
April Dunford
Author, Obviously AwesomeHear from three CEOs who get it. And more importantly, get the new way of marketing. From understanding marketing’s role in your company to setting realistic expectations to balancing brand and demand gen. This is a big-time panel you don’t want to miss.
David Cancel
CEO, Drift
Gil Allouche
CEO, Metadata.io
Manny Medina
CEO, Outreach
Dave Gerhardt
Chief Brand Officer, DriftB2B marketers know they need to experiment more with their paid campaigns. But they don’t always know where (or how) to get started. Silvio Perez, Head of Ad Operations at Metadata, will share his approach to campaign experimentation so you can get to revenue faster.
Silvio Perez
Head of Ad Operations, Metadata.io
If you’re the type of marketer who thinks your job is done after you hit your MQL goals, then this how-to session is NOT for you. Jason Widup, VP of Marketing at Metadata, will give you everything you need (except his Pierce Brosnan-like hair) to start planning for demand and revenue. And if you don’t know what a demand model is, you have no reason to not attend this. Like we almost made it a requirement.
Jason Widup
VP of Marketing, Metadata.io
You bought some expensive intent data, you’re stuck importing .CSV files and you’re still not sure what to do with it all. The good news is you’re not alone. Megan Boone, Director of Demand Generation at ThoughtSpot, will share how she helped ThoughtSpot get off the .CSV hamster wheel and activate their intent data (like actually).
Megan Boone
Director of Demand Generation, ThoughtSpot
We’re going back to the LinkedIn Conversation Ads well one last time. The same well that helped generate $7.5M in pipeline and $1.5M in revenue for Metadata. Jason Widup, VP of Marketing at Metadata, will give away his entire playbook for running LinkedIn Conversation Ads. With real examples for you to start using tomorrow.
Jason Widup
VP of Marketing, Metadata.io
Two names in B2B marketing who don’t really need an intro. And two names who know a thing or twelve about building legit brands. From finding your brand’s point of view to telling your brand story to creating unique brand experiences - you don’t want to miss this one.
Dave Gerhardt
Chief Brand Officer, Drift
Kyle Lacy
SVP of Marketing, Seismic
In classic Metadata fashion - we don’t have all the details finalized yet for Corporate Bro. But know that we’re scripting it right now and it’s going to be very funny. Or else we wouldn’t be doing it.
Corporate Bro
They say Rome wasn’t built in a day. And neither are B2B content engines. We gathered three of the most legit content marketers we know to share what they’ve learned about building content engines from scratch. The ones that actually generate revenue. From building your brand to growing your audience to figuring out if you’re on the right track.
Devin Reed
Head of Content Strategy, Gong
Camille Trent
Head of Content, Dooly
Erin Balsa
Marketing Director, The Predictive Index
Mark Huber
Director of Growth, Metadata.io
No, this isn’t “just another session” on sales and marketing alignment. It's with three big names in revenue who know how Marketers can build stronger relationships with Sales. From quickly building trust to finding the right meeting cadence to measuring success (aka getting closer to revenue).
Amy Slater
Global VP Sales, Palo Alto Networks
Sydney Sloan
CMO, Salesloft
Olivier L'Abbé
President, Metadata.io
Jason Widup
VP of Marketing, Metadata.io
If you don’t get your targeting right, the rest of your campaign doesn’t really matter. We're bringing you three up-and-coming B2B marketers to give away how they nail campaign targeting. From evaluating past performance to building new audiences to avoiding costly mistakes before you launch your next campaign.
Hana Jacover
Director of Demand Generation, MadKudu
Maurice Maxwell
Senior Digital Marketing Manager, LaunchDarkly
Sidney Waterfall
Senior Director of Demand Generation, Refine Labs
Mark Huber
Director of Growth, Metadata.io
Investing in companies and running campaign experiments have a whole lot more in common than you might think. 90% of the time, you’re going to fail. But the key is knowing when to take big, revenue-focused risks where you will succeed and the return is worth it. Learn from two of the biggest names in the experimentation game. This is going to be a good one.
Guillaume Cabane
Co-Founder, HyperGrowth Partners
Ben Labay
CEO, Speero by CXL
Before we wrap up DEMAND - we’ll share a few things to be on the lookout for in the coming weeks from Metadata. Jason might have a dad joke or two. No promises.
Mark Huber
Director of Growth, Metadata.io
Jason Widup
VP of Marketing, Metadata.io
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