No credit card is needed to start a free trial with Metadata. The trial (and big agent) will turn itself off automatically after 15 days, and your campaigns run exactly as before. No auto-renew, no “please cancel” tickets.

Less than 2 minutes for most users:

1. Click Start Free Trial.
2. Enter your email and password
3. Connect your LinkedIn Ad Account
4. Select your active campaigns from the list
5. Click Activate
6. Optional: Set a maximum bid cap. Done.

You’ll see first optimizations within a few hours; meaningful performance shifts typically show up in 3–5 days.

No. It only adjusts bids on the campaigns you select. Targeting, creatives, budgets, and reporting stay exactly as you set them.

Most trial users see between 20–40% lower CPC, 15–35% lower CPL and more impressions for the same budget. Some customers saw much higher savings. Actual results vary by audience size, offer, and spend level, hence the trial!

Advertising channel usually have a ‘manual’ or ‘automatic’ bidding capabilities. The automatic bid chases inventory and often overpays. Manual bidding is cheaper but needs constant monitoring - some agencies hire teams of ad operations professionals to do just that. Bid Agent watches auction data every few minutes, nudging bids up or down to hit your cost goals - at a scale no human (or spreadsheet) can match. Our agent executes 150+ actions per day per customer.

You hold the steering wheel:

• Daily Spend limits: Your settings in LinkedIn prevent overspend.

• Max bid: Set a ceiling (e.g., $25) and the Bid Agent never breaks it.
  Pause/override: One click disables the agent instantly.

• Pause/override: One click disables the agent instantly.

No pixels or scripts are necessary.. Bid Agent works natively through LinkedIn’s Marketing API—no code on your site, no tags to install.

Only the scopes LinkedIn provides for bid management (ads read/write). We never see your login or store passwords.

Metadata is SOC 2 Type II and ISO 27001:2022 certified, with data encrypted in transit and at rest. We comply with GDPR & CCPA and follow least-privilege access controls. More details are available in our Trust Center. Customers like Zoom, Docebo, Cisco, Notion and hundreds of others use our technology to create demand and reduce CAC.

Bid Agent will not exceed your daily spend. It can’t raise the budget you set in LinkedIn— Bid Agent only optimizes bids inside that total to get more (and cheaper) clicks.

After the trial period, we’ll review your performance data together. Love the results? Keep the agent on a paid plan. Prefer to pause? One toggle turns it off, and your previous bid settings resume automatically.

Every trial comes with email support, plus an expert is always available to help via the meeting scheduling link in the platform.

It’s currently available stand-alone. If you want to layer on patented audience targeting, automated campaign execution, unified reporting, and lead enrichment, upgrading is seamless.

Yes. Many marketers start with one or two campaigns or keep 50% of the budget on their previous bidding strategy as a control group. Your call.

Brands like Zoom, LogicMonitor, and Zerto use Bid Agent to cut CPL up to 60% within weeks.