Simplify Google Ads complexity -- Metadata eliminates the repetitive work.
From using the incorrect match type to forgetting negative keywords to relying on the wrong bidding strategy. All amateur hour mistakes that kill your budget and performance. With Google Ads more complex and expensive than ever before, it's not getting any easier to run your campaigns manually.
Quality leads are essential. By integrating with your tech stack, we track MQLs and opportunity performance to optimize towards those metrics, not just gross leads. What a B2B lead costs on Google, with the click-to-lead rate and pipeline per dollar behind it, is on the B2B Google Ads benchmarks page.
Group campaigns across paid channels in Metadata budget groups to auto allocate spend towards the best-performing channel and individual experiments.
No need to log into multiple ad platforms; manage everything in one place with Metadata pacing your budget effectively -- even when you sleep.
Metadata streamlines Google Ads campaigns, eliminating manual and repetitive work. No more stress over mistakes like incorrect match types, missing setup steps, or using the wrong bidding strategy. Instead, focus on driving revenue with more time on your hands.
Automates 1:1:1 set up (one keyword, one ad, one landing page) at the keyword level so you can run hyper-targeted campaigns in your sleep.
Inserts your keyword into display paths dynamically to make your ads more relevant and increase your quality score.
Sets smart optimization rules so poor performing experiments are turned off and your spend is optimized across channels.
Google only allows you to use first-party data when building audiences. You can't use third-party data to build firmographic or intent data audiences like G2 or Bombora.
Per keyword, Metadata provides average monthly search volume, along with low and high bid estimates for top-of-page placement uploaded to our platform.
You have the ability to adjust your keyword match types across default, phrase, broad and exact.
We offer natively available optimizations along with additional optimizations unique to Metadata that help drive more traffic and engagement, qualified leads, pipeline, and revenue at the lowest cost.
Yes, we offer standard UTM tracking. We also allow you to use custom UTMs so you can get more granular reporting.
In Metadata, you can create both your Google search ads and social ads, eliminating the need to rely on the native experience. Utilize the Metadata Library or Campaign Builder to build your ads.
No, there isn't a minimum spend specific to Google Ads.
We support bid strategies, ad extensions, negative keywords, and responsive search ads.