Use the audiences
Build target audiences in metadata.io for the campaigns you run.
metadata.io · Autonomous execution
Let AI run the campaign work.
From building target audiences to producing commercials and optimizing live campaigns, metadata.io handles execution across 12 channels. Use the app or direct the same product through your preferred AI assistant.
One product for the whole campaign.
metadata.io creates audiences, landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns across 12 channels.
Run and optimize campaigns
Connect audiences to campaign execution and ongoing optimization in the same product.
Delegate the work to AI
Direct metadata.io in the app or through your AI assistant. The agentic workflow almost eliminates manual setup and handles campaign execution.
Customer results with metadata.io.
See how teams use metadata.io to automate campaigns, optimize bids and understand account engagement.
Campaign automation
Zoom centralized its campaigns.
Read how Zoom connected campaign execution with its internal systems and tracked influence across leads, pipeline and revenue.
Read Zoom's storyBid optimization
LogicMonitor reported 155% more pipeline.
Its published Bid Agent testimonial also reports a 25% lower cost per click.
Read LogicMonitor's storyAccount insights
Docebo made engagement useful to sales.
See how its team turns account-level reporting into information salespeople can use.
Read Docebo's storyPublished customer results reflect each team's use of metadata.io at the time of its story.
What the agents produce in the actual product.
The app flow shows audience creation, creative generation, campaign drafting, and feedback while the agent team works.
Watch Max build a technographic audience from one prompt.
A real session: companies running Salesforce and Marketo, matched from the live graph. The team reports what it could and could not build.
Prompt-first campaign brief
Start in the LLM-first interface and ask the agent team for the outcome, audience, channel mix, or campaign you need.
Creative generation
Generate ad copy, concepts, visual variants, and offer direction from the brand kit and customer proof library.
Campaign review surface
Inspect campaign objects, launch state, budgets, channels, and approvals in the SaaS interface before spend moves.
Prompt types, tool access, and outputs.
Each agent has a role, but the important buyer question is what it can actually do. These prompts map to public MCP tool families and reviewable outputs.
Mei
Head of StrategyPlans campaigns, coordinates the team, translates executive outcomes into work orders, and keeps approvals moving.
Prompt they handle
Create an enterprise pipeline plan for cybersecurity accounts researching ABM platforms, with channels, audience strategy, offers, and approvals.
MCP tools
get_account_summary_insightsget_insights_reportcreate_audience_from_segmentcreate_campaign
Reviewable outputs
Campaign briefapproval checklistagent task plan
Zoe
Creative DirectorTurns brand DNA, customer proof, offers, and landing-page context into ads for every channel.
Prompt they handle
Generate LinkedIn, Meta, Google, and video creative concepts for a VP Marketing audience using approved customer proof.
MCP tools
generate_brand_creativegenerate_brand_creative_canvascreate_update_adssearch_library_images_by_name
Reviewable outputs
Ad copyimage conceptsvideo promptslanding-page direction
Max
Audience LeadBuilds firmographic, technographic, intent, retargeting and suppression audiences from the metadata.io audience graph.
Prompt they handle
Build an audience of enterprise B2B SaaS companies using HubSpot or Salesforce, researching Demandbase or 6sense, and exclude customers.
MCP tools
create_firmographic_audiencecreate_technographic_audiencecreate_bombora_audienceupload_account_list_csv_audience
Reviewable outputs
Matched audiencesexclusionsretargeting poolsreach estimates
Eva
Offers & Promotions LeadDesigns the offers and promotions behind each campaign: lead magnets, trials, assessments, incentives, and landing-page hooks matched to audience and funnel stage.
Prompt they handle
Propose offers for a mid-funnel enterprise audience, including a benchmark report, an ROI assessment and a trial, with landing-page angles and per-channel variants.
MCP tools
create_offercreate_update_offerfind_offer_urlremove_leadgen_offer_from_campaign
Reviewable outputs
Offer setlanding-page angleschannel variants
Ann
Campaign ManagerAssembles campaigns, attaches audiences and assets, sets budgets, and prepares launch plans for review.
Prompt they handle
Draft a multi-channel campaign with two audiences, three ad concepts, budget groups, UTMs, exclusions, and launch checklist.
MCP tools
create_campaignadd_and_edit_campaign_elementsadd_exclusion_audiences_to_campaignlaunch_campaign
Reviewable outputs
Draft campaignbudget groupsUTMslaunch readiness check
Tom
Analytics DirectorReads performance, identifies winners, and recommends optimizations tied to pipeline and CAC.
Prompt they handle
Find the strongest audience, creative, offer, and channel combinations by pipeline, opportunity quality, and CAC trend.
MCP tools
performance_metricsdeep_funnel_statsexperiment_performance_statsbudget_group_performance
Reviewable outputs
Optimization memowinner/loser listbudget recommendations
Raj
Operations LeadManages integrations, budget groups, account setup, guidelines, and MCP handoff for headless execution.
Prompt they handle
Confirm CRM, MAP, ad channels, brand assets, budget limits, approval rules, and MCP access before launch.
MCP tools
search_campaigns_by_namesget_campaign_by_wizard_idmanage_campaignarchive_audience
Reviewable outputs
Integration statusgovernance checklistMCP handoff notes
What the agents own.
Decision makers get strategic leverage. Operators get fewer repetitive tasks. Every action remains reviewable.
Strategy to task plan
Turn a business goal into channels, segments, offers, tests, budget groups, and launch dependencies.
Audience creation
Find the accounts and people most likely to care using account data, contact data, intent, technology, and CRM context.
Creative production
Produce copy, image ideas, video prompts, cards, banners, and landing-page recommendations consistent with your brand.
Campaign assembly
Build campaign objects with naming, budgets, exclusions, UTMs, approval states, and launch readiness checks.
Optimization cadence
Identify winners and losers faster than a manual team can check every channel.
Operational control
Keep credentials, integrations, account setup, and budget guardrails organized for review and MCP handoff.
One brain, every channel.
Everything your go-to-market generates flows in. The agents and your strategist operate from one seat. Approved work flows back out to every channel, and performance flows back in. The optimization loop never stops.
Everything flows in
Your data, plus a decade of learned spend.
The agents reason over your CRM pipeline and revenue, your marketing-automation leads and journeys, and Metadata proprietary data across 15+ sources with $1B+ in managed spend learned, alongside frontier LLMs and live market signals.
CRM pipeline & revenue
Marketing automation leads & journeys
15+ proprietary data sources
$1B+ managed spend learned
LLMs & market signals
Everything flows back out
One seat, every channel, full control.
Campaigns run across Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. Performance flows back in, and metadata.io optimizes within the account controls your team sets.
Facebook
Instagram
LinkedIn
X
Reddit
Google
Microsoft Bing
ChatGPT
Display
CTV
OOH
Audio
ALWAYS ON
Delegate campaign execution.
Give metadata.io your campaign goals, budgets and approval requirements. Its AI workflow handles setup, execution and optimization across your selected channels.
Capacity
More campaigns, less setup
Create audiences, landing pages, ad creatives and commercials, then run campaigns across 12 channels with almost no manual setup.
Optimization
Keep performance in view
Review campaign performance and company engagement while metadata.io optimizes within your account controls.
12 channelsOne productAutonomous optimizationYour account controls
Working with AI
Your team sets direction. metadata.io handles execution.
Choose the work you want to delegate within one product.
Your team
- Set campaign goals and target markets
- Define budgets and approval requirements
- Review performance and decide what comes next
metadata.io
- Create target audiences, landing pages, ad creatives and commercials
- Set up and run campaigns across 12 channels
- Optimize campaigns within your account controls
- Show company-level ad engagement and conversions
“What I really like about the Metadata MCP is that I can now interact and engage and actually get summarized learning of what changes were made and why and how I can learn more about my audience as a result.”
Amanda ColeCMO, Bloomreach
Frequently asked questions
Are the agents a separate product?
No. The agentic workflow is one way to use metadata.io. You can also use audiences alone or audiences with campaign execution and optimization.
What can metadata.io automate?
Target audience creation, landing pages, ad creatives, commercials, campaign setup, execution and optimization across 12 channels.
How does my team direct the work?
Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. Use the app or connect an AI assistant through MCP.
Which channels does it support?
Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio.