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2026 B2B Paid Media Benchmark · Explorer

Find companies like yours.

Narrow $57.6M of 2025 spend down to advertisers who look like you: company size, industry, channel, ad type, goal, offer and audience. Every view has its own link.

Back to the eight findings
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Ad channel, ranked

Lead metrics come from lead-generation campaigns, delivery metrics from every campaign in the segment, and pipeline metrics from the CRM-connected advertisers in it.