Get the 2026 B2B advertising benchmark dataset

153 B2B advertisers, $57.6M of 2025 ad spend, 211,000 leads, 111 published cuts, with closed-won revenue traced back to the ads. The same file every number on the benchmarks page is built from.

Tell us where to send it and the download starts immediately.

What is in it

• Per-cut medians for CTR, CPC, CPM, CPL and CVR by channel, ad format, company size, industry and campaign goal.
• Sample size on every cut, so you can see which ones are thin.
• The cuts we suppressed and why, rather than only the ones that survived.

The numbers themselves stay open

Every figure quoted on the benchmarks page is on that page, in HTML, with no form in front of it, and the dataset is published under CC BY 4.0. The licence means the file itself stays reachable at its published address for anyone verifying a citation, and the Dataset schema on the benchmarks page still points there. This form is how we know who to tell when the next edition lands. It is not a wall.

How the numbers were produced · Filter all 111 cuts in the explorer