Question 1

How does Demandbase advertising differ from Metadata?

Accepted Answer

Demandbase runs display advertising through its own DSP, targeting accounts identified by its intent and firmographic data. Metadata executes campaigns natively on LinkedIn, Facebook, and Google Ads through direct API integrations, running multivariate experiments across audiences, creatives, and offers simultaneously. The key difference: Demandbase focuses on programmatic display, while Metadata focuses on paid social and search with automated optimization.

Question 2

Can I use Demandbase and Metadata together?

Accepted Answer

Yes. Demandbase provides account intelligence and intent signals, while Metadata handles campaign execution on paid social and search channels. Teams that use both get Demandbase's ABM intelligence layer paired with Metadata's 263K+ experiment engine and AI-powered bid optimization.

Question 3

Does Metadata offer a free trial? Does Demandbase?

Accepted Answer

Metadata offers a 14-day free trial with full access to all AI agents, channels, and campaign automation — no credit card required. Demandbase does not publicly offer a free trial; access typically requires a sales conversation and annual contract commitment.

Question 4

How long does it take to switch from Demandbase to Metadata?

Accepted Answer

Most teams complete the migration within 30 days. Metadata's onboarding team imports your target account lists, audience segments, and CRM integrations. Campaigns can run in parallel during the transition so there is no gap in coverage.

Question 5

How do Demandbase and Metadata pricing models compare?

Accepted Answer

Demandbase pricing is based on platform access tiers, number of accounts tracked, and which modules you license (ABM, advertising, sales intelligence). Contracts typically start at $65K+/year. Metadata pricing is based on managed ad spend. You can start with a free 14-day trial, and costs scale directly with your campaign investment.