How Gainsight Built $4.8M in Pipeline and Saved $100K Annually With Metadata
Learn how Gainsight used Metadata to generate $4.8M in pipeline, save $100K per year, and eliminate 70% of manual campaign work.
- Industry
- Customer Success / SaaS
- Company Size
- Enterprise (1,000-5,000)
- Products Used
- Campaign Automation, Bid Agent, MetaMatch
- Website
- gainsight.com →
Gainsight's marketing team needed AI and automation to handle the growing volume of routine campaign processes. Campaign builds took hours per channel, and each campaign manager had unique requirements that made standardization difficult.
The manual overhead was consuming budget and talent. Between audience configuration, bid management, and cross-channel reporting, the team was spending more time on execution than on the strategic work that drives pipeline growth.
Metadata automated campaign creation, budget optimization, and pipeline attribution for Gainsight's demand gen team.
- Campaign Automation reduced campaign creation from hours to minutes, standardizing the build process while accommodating each manager's unique requirements.
- Bid Agent handled daily budget optimization with built-in safeguards, saving approximately $60K annually in manual optimization costs.
- MetaMatch improved audience targeting precision across channels, ensuring budget was spent on reaching the right customer success and SaaS buyers.
- Pipeline attribution gave the team full visibility into which campaigns and channels were driving real revenue outcomes.
With Metadata powering their demand gen operations, Gainsight achieved significant pipeline growth and operational savings.
- $4.8M in pipeline generated within 12 months
- $100K annual savings ($60K from Bid Agent automation + $40K from campaign automations)
- 70% of manual execution eliminated, freeing the team to focus on strategy and performance
- Campaign creation time reduced from hours to minutes
“I’ve worked in paid media long enough to know how important creative optimization and testing is. We now have the ability to test audiences and creatives at scale, at a much higher rate than you can without a tool like Metadata.”
