Building and reviewing audiences before spend moves
Virtual Event · February 3, 2026
How Paul at Awardco Runs Paid Media with AI
A practitioner walkthrough of how Awardco manages their entire paid media operation with AI — from audience building and creative generation to bid optimization and reporting.
About this session
Paul Woodruff walks through how Awardco runs paid media end to end with Metadata’s Agentic GTM system — using AI to move faster from idea to launch and to reach insight sooner, without adding headcount.
Speaker
Paul Woodruff — Awardco
What you'll learn
Generating on-brand creative across channels
Letting agents optimize bids and budgets continuously
Reporting paid media back to pipeline
Ready to see AI-powered demand gen in action?
Metadata automates campaigns, targets the right accounts, and proves ROI — so your team can focus on strategy, not execution.
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