Privacy Policy

Last updated on October 31, 2025

Refer to section 13 for more information about state specific privacy rights.

If you are a resident of the European Economic Area ( including European Union Member States, Iceland, Liechtenstein, and Norway), Switzerland, or the UK, refer to section 14 for more information about your specific privacy rights.

1. Introduction

Metadata, Inc., including all of our affiliated companies (“us,” “we,” or “our”) collects and processes information about you as described in this Privacy Policy. We are committed to protecting your privacy. This Privacy Policy contains details about how we collect, use, and share Personal Information that we obtain from and about you when you interact with us on our website, via email, and through other online and offline interactions. Please read this Privacy Policy carefully.

We maintain a clear and conspicuous “Do Not Sell or Share My Personal Information / Opt Out of Targeted Advertising” link in our website footer and honor recognized UOOM signals where required by law.

This Privacy Policy describes how Metadata handles personal information that we collect in the following circumstances:

through our website www.metadata.io and any other digital properties that link to this Privacy Policy (the “Site”);
through the Metadata platform (the “Metadata Platform”) where and to the extent we use your personal information for our own purposes (e.g., account creation);
in connection with the development of our data augmentation and intelligence services (the “Offerings”); and
through social media, our marketing activities, our live events and other activities described in this Privacy Policy, (collectively, the “Service(s)”).

This Privacy Policy does not apply to:

information that we process on behalf of our business customers while providing the Metadata Platform to them (e.g., where business customers provide customer relationship data to us for us to enrich using our Offerings). We use personal information we receive from our business customers solely on the instructions of our business customers, as governed by our agreements with those business customers. If you have concerns regarding personal information that we process on behalf of a business, please direct your concerns to that business; and/or
information we obtain from third-party sources that does not constitute “personal information,” “personally identifiable information,” and/or “personal data” for the purposes of applicable law. The majority of data we receive from third-party sources in order to develop and enhance our Offerings does not constitute personal information, personally identifiable information, and/or personal data.

Our Services are designed for businesses and their representatives. We do not offer products or services for use by individuals for their personal, family, or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as business representatives and not their individual capacities.

Metadata may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.

2. Personal information we collect

Information you provide to us. Personal information you may provide to us through the Services or otherwise may include:

Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, professional title and company name, and phone number.
Professional information, such as your work history, city, state, country of residence, postal code, age and links to your profiles on social networks.
Account data, such as the username and password that you may set to establish an online account on the Services, biographical details, preferences, and any other information that you add to your account profile.
Communications that we exchange with you, including when you contact us through the Services, social media, by phone or video platform or otherwise, and recordings of the same.
Transactional data, such as information relating to or needed to complete your orders on or through the Services, including order numbers and transaction history. We do not collect or retain full payment card numbers, CVV codes, or bank account credentials; any payment card information is collected and processed directly by our PCI-compliant payment processor on our behalf, and we receive only limited transaction metadata necessary for reconciliation and recordkeeping.
Payment information needed to complete transactions, including payment card information or bank account number.
Promotional information, including information you share when you enter a competition, promotion or complete a survey. Please note that if you participate in a sweepstakes, contest or giveaway through the Service, we may ask you for your Contact Data to notify you if you win or not, to verify your identity and/or to send you prizes. In some situations, we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstakes and contest that you enter.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources. We may obtain personal information about you falling within one or more of the categories identified above from third-party sources and we may combine that information with other information we have about you. For example, we may obtain personal information about you from:

Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Private sources, such as our business customers, data providers/data licensors, information services, social media platforms and other third-party platforms/services that may be used to log into, or may otherwise be integrated with or connected to, the Services, and other similar private sources.
Marketing partners, such as joint marketing partners and event co-sponsors.
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Services, our communications and other online services, such as:
Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Site, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Location data, such as city, state, and country.

Sensitive personal information. We do not collect, infer, or seek to elicit “sensitive” personal data as defined under applicable U.S. state privacy laws (for example, precise geolocation, biometric identifiers, health information, genetic data, union membership, or credentials for a financial account). If this changes, we will update this Privacy Policy before any such processing begins.

For more information concerning our automatic collection of data, please see our Cookies Policy.

3. How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery. We may use your personal information to:

provide, operate, and improve the Services and our business, including enhancing our Offerings to enable our business customers to target advertising to their own users and prospects;
establish and maintain business customer profiles on the Services;
enable security features of the Services, such as by remembering devices from which you have previously logged in;
communicate with you about the Services, including by sending announcements, updates, security alerts, and support and administrative messages;
understand your needs and interests, and personalize your experience with the Services and our communications; and
provide support for the Services, and respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development purposes, such as to analyze and improve the Services and our business, including through the use of analytics. For example, we may use analytics in connection with the Services to understand user activity on the Services, such as which pages are most and least visited and how visitors move around the Services, as well as user interactions with our emails.

Marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

Direct marketing. We may send our business customers and prospects direct marketing communications. You may opt-out of our marketing communications as described in section 6 below.
Interest-based advertising. We and our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including the data described in the automatic data collection section above) with the Service, our communications and other online services over time, and use that information to serve online ads that we think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in our Cookies Policy.
Targeted Advertising. We may process limited identifiers and online activity data to support “targeted advertising” as defined by certain U.S. state laws. You may opt out of targeted advertising as described in Section 13 (State Privacy Rights Notice) and via our “Do Not Sell or Share/Opt Out of Targeted Advertising” links.
Profiling and automated decision-making. We do not use profiling in furtherance of decisions that produce legal or similarly significant effects about you. If we begin such activities in the future, we will provide required disclosures and any applicable rights or opt-outs before doing so.

Compliance and protection. We may use your personal information to:

comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated, or de-identified data from your personal information and other individuals whose personal information we collect. We may use this anonymous, aggregated, or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service, develop new services, and promote our business.

4. Data retention

We retain personal information only for as long as reasonably necessary to achieve the purposes described in this Privacy Policy, including to meet legal, accounting, and reporting obligations, to establish or defend legal claims, and to prevent fraud. We apply the following category-based retention criteria:

Contact and account data: retained for the duration of the business relationship and up to 3 years thereafter for recordkeeping and legal compliance.
Transactional and payment-related metadata: retained for 7 years to meet tax, audit, and accounting requirements.
Marketing and online activity data: retained for up to 24 months from collection, unless you opt out earlier or applicable law requires a shorter period.
Security and log data: retained for 12–24 months depending on system requirements and threat monitoring needs.

When data is no longer needed, we delete it, deidentify it, or segregate it from active processing. These periods may be adjusted to comply with applicable law or defend legal claims.

5. How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers. Third parties that provide services on our behalf or help us operate the Services or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research, and website analytics).

Payment processors. Any payment card information you use to make a purchase on the Services is collected and processed directly by our payment processors.

Our business customers. We may enhance or supplement data we receive about you from a business customer with data we receive from other sources and provide the enhanced data back to such business customer. Our business customers may combine the personal information we share with other data they have and may process your personal information for their own purposes, including their own marketing and advertising purposes. This Privacy Policy does not apply to, and we are not responsible for, our business customers’ (or any other third party’s) processing of personal information. If you have questions concerning the processing of your information by one of our business customers, please contact the relevant business customer.

Advertising partners.

We may provide information regarding our business customers and prospects to third-party advertising companies for the internet-based advertising purposes described above.
We may also work with third-party advertising companies in connection with the provision of the Services to our business customers to enable our business customers to target advertising. As noted, this Privacy Policy does not apply to, and we are not responsible for, our business customers’ or any third party’s processing of personal information.
We disclose limited identifiers and online activity data to advertising partners to support targeted advertising and measurement. You can opt out of targeted advertising and any “sale” or “sharing” of personal information as described in Section 13.

Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.

Linked third-party services. If you log into the Services with, or otherwise link or connect your account to, a social media, customer relationship management, or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Metadata or our affiliates (including, in connection with a bankruptcy or similar proceedings).

With your consent. We may share your personal information with any third parties where you have consented to such sharing.

6. Your choices

Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.

Opt-out of marketing communications. You may opt-out of marketing-related emails from us by following the opt-out or unsubscribe instructions at the bottom of the email or by contacting us, see section 12. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails. You may have the right to opt-out of receiving marketing or advertising calls, in which case you may do so during any such call or by contacting us, see section 12.

Cookies.For information about cookies and other tracking technologies employed by the Services and how to control them, including your choices with respect to interest-based advertising, see our Cookies Policy. Our Cookies Policy describes cookie categories used for targeted advertising and measurement and links to opt-out mechanisms. Choices you make in the Cookies banner and your UOOM signals are honored in jurisdictions that require them.

Universal Opt-Out Mechanisms (UOOM). Where required by law, we honor browser- or device-based opt-out signals, such as Global Privacy Control (GPC), for targeted advertising and “sales” or “sharing” of personal information. If you are logged in, we will, where feasible, apply the signal to your account; if you are not logged in, the signal applies to the specific browser and device used.

Declining to provide information. We need to collect personal information to provide certain Services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those Services.

Linked third-party platforms. If you choose to connect to the Services through, or link or otherwise connect the Services with, your social media account, customer relationship management platform or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us at support@metadata.io.

7. Other sites and services

The Services may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications, or online services operated by third parties and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.

8. Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

9. International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

For more information on how we transfer personal information from the European Economic Area, United Kingdom, and Switzerland, please see the European Notice in section 14.

10. Children

The Services are not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us, see section 12. If we learn that we have collected personal information through the Services from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.Connecticut

We do not “sell” personal information or process personal information for targeted advertising for individuals we know are under 16 years of age.

11. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy. If changes materially affect your rights, we will provide prominent notice (for example, by updating the effective date and posting a banner on the Services).

12. How to contact us

Email: privacy@metadata.io
Email: privacy@metadata.io
Mail: Metadata, Inc., 2261 Market Street, Suite 10977, San Francisco, CA 94114
Phone: 650-753-7077 | Toll-Free (US Only): 1-888-905-8193
Appeals of denied requests: privacy@metadata.io (subject: “Privacy Appeal”)

13. State Privacy Rights Notice

This section applies only to individual residents (the “Covered Individual Residents”) of the U.S. states that have enacted comprehensive consumer privacy laws, including California, Colorado, Connecticut, Oregon, Texas, Utah, Virginia, Florida, Montana, Delaware, New Hampshire, New Jersey, Iowa, Tennessee, Minnesota, and Maryland (collectively, the “Applicable Laws”).

This Notice addresses the specific disclosure requirements under the Applicable Laws and provides additional information about how we collect, use, share, and otherwise process Covered Individual Residents’ personal information, the rights of Covered Individual Residents in relation to that personal information, and the ways to exercise those rights. Unless otherwise indicated, all terms in this section have the same meanings as defined in this Privacy Policy or as otherwise defined under the Applicable Laws.

Your privacy rights. As a Covered Individual Resident, you may be able to exercise the following rights in relation to the Personal Information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.

Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:

The categories of Personal Information that we have collected.
The categories of sources from which we collected Personal Information.
The business or commercial purpose for collecting and/or selling Personal Information.
The categories of third parties with which we share Personal Information.
The categories of Personal Information that we sold or disclosed for a business purpose.
The categories of third parties to whom the Personal Information was sold or disclosed for a business purpose.

Access. You can request a copy of the Personal Information that we have collected about you.

Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.

Deletion. You can ask us to delete the Personal Information that we have collected from you.

Opt-out.

Opt-out of certain processing of Personal Information for targeted advertising purposes. You can opt-out of certain processing of personal information for targeted advertising purposes.
Opt-out of other sales of personal data. You can opt-out of other sales of your Personal Information.

Opt-in. As the Services are intended for users 18 years of age or older, we do not intentionally collect or sell Personal Information regarding individuals between the ages of 13 and 15.

Nondiscrimination. You are entitled to exercise the rights described above free from discrimination.

Sensitive information. We do not collect or seek to elicit “sensitive personal information” as defined by the Applicable Laws. This means that we do not collect social security numbers, drivers’ licenses, financial account or credit card numbers (except as provided by our business customers to us for payment processing purposes), precise geolocation, racial and ethnic characteristics, religious and philosophical beliefs, union membership, the contents of messages (mail, email, or text), mental or physical health condition or diagnosis, sex life or sexual orientation, genetic and biometric data, or personal data from a known child.

Appeals. If we decline to act on your request, you may appeal our decision by emailing privacy@metadata.io with “Privacy Appeal” in the subject line and a description of the reason for your appeal. We will respond to appeals within 45 days, or as otherwise required by law. If your appeal is denied, you may have the right to contact your state attorney general.

Exercising your right to information/know, access, correction and deletion. You may submit requests to exercise your right to information/know, access, correction or deletion at https://privacy.metadata.io/, calling us at 650-753-7077 | Toll-Free (US Only): 1-888-905-8193, or via email to privacy@metadata.io.

Notice of right to opt-out of the “sale” or “sharing” of your Personal Information. Certain data sharing we engage in may be classified under Applicable Laws as a “sale” or “sharing” of your Personal Information. You can request to opt-out of this “sale” or “sharing” of your personal information here: https://privacy.metadata.io/ or via email at: privacy@metadata.io.

Universal Opt-Out Mechanisms (UOOM). Where required by law, we honor browser- or device-based opt-out signals, such as Global Privacy Control (GPC), for targeted advertising and sales/sharing of personal information. If you are logged in, we will, where feasible, apply the signal to your account; if you are not logged in, the signal applies to the specific browser and device used.

Verification of identity; authorized agents. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

We will need to verify your identity to process your information/know, access, correction and deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury or other information.

Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent. If you have not provided your agent with such a power of attorney, you must provide your agent with written and signed permission to exercise your rights on your behalf, provide the information we request to verify your identity, and provide us with confirmation that you have given the authorized agent permission to submit the request.

Financial Incentives. We may offer financial incentives as permitted by Applicable Laws. These incentives may result in different prices, rates, levels, or quality of services. The terms and conditions of any such financial incentive shall be provided separately to you at the time of the offering.

Deidentified data commitments. We may create and use deidentified data. When we do so, we take reasonable measures to prevent reidentification, publicly commit not to attempt to reidentify the data, and require recipients of deidentified data to comply with these commitments.

Personal information that we collect, use and disclose. The chart below summarizes the Personal Information we collect and describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. The terms in the chart refer to the categories of information, sources, purposes and third parties described above in this Privacy Policy in more detail. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below. In addition to the disclosures described in the chart below, we disclose Personal Information as described in section 5, above.

Statutory category / Personal information we collect in this category	Source of PI	Business/ commercial purpose for collection	Categories of third parties to whom we “disclose” PI for a business purpose	Categories of third parties to whom we “sell”or “share” PI
Identifiers Contact data Professional information Device data	Third-party sources Automatic data collection	Service delivery Research and development Compliance and protection With your consent To create anonymous, aggregated or de-identified data	Affiliates Service providers Customers Advertising partners Business and marketing partners Linked third-party services Professional advisors Authorities and others Business transferees With your consent	Customers
Inferences May be derived from: Contact data Professional information Communications Transactional data Marketing data Promotional information Device data Online activity data	N/A	Service delivery Research and development Marketing and advertising Compliance and protection With your consent To create anonymous, aggregated or de-identified data	Affiliates Service providers Customers Advertising partners Business and marketing partners Authorities and others Business transferees With your consent	Customers
Internet or other electronic network activity information Marketing data Device data Online activity data Location data	Automatic data collection Third-party sources	Service delivery Research and development Compliance and protection With your consent To create anonymous, aggregated or de-identified data	Affiliates Service providers Customers Authorities and others Business transferees With your consent	Customers
Geolocation data Location data	Automatic data collection Third-party sources	Service delivery Research and development Marketing and advertising Compliance and protection With your consent To create anonymous, aggregated or de-identified data	Affiliates Service providers Customers Advertising partners Business and marketing partners Linked third-party services Authorities and others Business transferees With your consent	Customers
Professional or Employment Information Professional information	Third-party sources	Service delivery Research and development Compliance and protection With your consent To create anonymous, aggregated or de-identified data	Affiliates Service providers Customers Linked third-party services Authorities and others Business transferees With your consent	Customers

Annual Consumer Requests Reporting

Below are statistics related to the number of data requests we received in the year prior to the effective date of this Privacy Policy.

	Requests to know/access	Requests to delete	Requests to opt-out of sale/sharing	Requests to correct
Number of requests received	0	0	0	0
Number of requests complied with in full	0	0	0	0
Number of requests complied with in part	0	0	0	0
Number of requests denied	0	0	0	0
Mean number of days to substantively respond to requests	30	30	30	30

*Updated October 31, 2025

We publish annual metrics regarding privacy requests we receive and how we responded, including appeals statistics.

14. European Notice

The information provided in this European Notice section applies only to individuals in the United Kingdom (“UK”), Switzerland, and the European Economic Area (“EEA”) (hereafter collectively referred to as “Europe”).

Personal information. References to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation, including the “GDPR” (i.e., the General Data Protection Regulation 2016/679 (“EU GDPR”) and the EU GDPR as it forms part of UK law (“UK GDPR”)). Under the GDPR, personal data is information about an individual, from which that individual is either directly identified or can be identified. It does not include ‘anonymous data’ (i.e., information where the identity of the relevant individual has been permanently removed and that individual is no longer identified or identifiable).

Controller. Metadata, Inc. is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation.

Our GDPR Representatives. For users in the EEA or UK, our representatives appointed under the EU GDPR and UK GDPR respectively are:

EU representative: VeraSafe Ireland Ltd.

Inquiries:

https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031.

UK representative: VeraSafe UK Ltd.

Inquires:

https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031

Legal bases for processing. We use your personal information for the purposes listed below. In respect of each of the purposes for which we use your personal information, European data protection legislation requires us to ensure that we have a “legal basis” for that use. Our legal bases for processing your personal information described in this Privacy Policy are listed below.

Where we need to perform a contract, we are about to enter into or have entered into with you (“Contractual Necessity”).
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each purpose we use your personal information for is set out in the table below.
Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
Where we have your specific consent to carry out the processing for the purpose in question (“Consent”).

We have set out below the legal bases we rely on in respect of the relevant purposes for which we use your personal information.

Processing purpose	Categories of personal information involved	Legal basis
Service delivery	Contact data Professional information Account data Communications Transactional data Payment information Device data Online activity data	Contractual Necessity Legitimate Interests Consent
Research and development Marketing and advertising purposes Compliance and protection purposes Sharing your personal information as described in this Privacy Policy	Contact data Professional information Account data Communications Transactional data Payment information Marketing data Promotional information Device data Online activity data	Contractual Necessity Legitimate Interests Consent
To comply with applicable law	Any data relevant to comply with applicable law	Compliance with Law
With your consent	Any data for which we are required to obtain consent by applicable law	Consent

Use for new purposes. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Retention. We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for Compliance and protection purposes.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal information we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.

Sensitive personal information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services, or otherwise to us.

If you provide us with any sensitive personal information to us when you use the Services, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our Services.

Your rights. European data protection laws give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:

Access. Provide you with information about our processing of your personal information and give you access to your personal information.
Correct. Update or correct inaccuracies in your personal information.
Delete. Delete your personal information.
Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
Restrict. Restrict the processing of your personal information.
Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
Opt-out. Stop sending you direct marketing communications. You may continue to receive service-related and other non-marketing emails.
Consent withdrawal. Where we rely on your consent and/or explicit consent to process your personal information you may withdraw that consent at any time.

You may submit these requests by email to privacy@metadata.io or our postal address provided in section 12. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator at: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

Cross-border data transfer. We may share your personal information with third parties who are based outside Europe. In such circumstances, those parties’ processing of your personal information will involve a transfer of your personal information outside of Europe.

We endeavour to ensure that people to whom we provide your personal information hold it subject to the standards required by European data protection legislation. So, whenever we transfer your personal information out of Europe, we try to ensure a similar degree of protection is afforded to it by making sure at least one of the following mechanisms is implemented:

Transfers to territories with an adequacy decision. We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal data by the European Commission or UK Government (as and where applicable) from time to time.

Transfers to territories without an adequacy decision.

We may transfer your personal information to countries or territories whose laws have not been deemed to provide an adequate level of protection for Personal Data by the European Commission or UK Government (as and where applicable).
What this means is that the relevant authority(ies) have not adopted an ‘adequacy decision’ to confirm that the relevant laws and practices in that country or territory are sufficient to ensure an adequate level of protection for personal data to the standards required by the GDPR – for example, there is currently no such decision in respect of the United States.

However, in these cases:

we may use specific appropriate safeguards approved by the European Commission, the UK Information Commissioner’s Office or UK Government (as and where applicable), which are designed to give personal information the same protection it has in Europe – for example, requiring the recipient of personal information to enter into the relevant form of the so-called ‘Standard Contractual Clauses’ issued or approved from time to time; or
in limited circumstances, we may rely on an exception, or ‘derogation’, which permits us to transfer your information to such country despite the absence of an ‘adequacy decision’ or ‘appropriate safeguards’ – for example, reliance on your explicit consent to that transfer.

You may contact us using the details under section 12 if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.