The average human sees 5,000 to 10,000 ads per day. That means your brand needs to make a memorable impression on the person you are targeting enough so that they remember you, visit your website, consume your content, and ultimately convert.
Jonathan Bland, Co-Founder of Omni Lab, shares actionable tips based on real data from real ad creative to help you understand how to build high-performing creative, how to optimize for in-channel consumption, and how to create ads that don't look like ads.
Standing Out in a Crowded Feed
With thousands of ads competing for attention daily, your creative needs to stop the scroll instantly. The best-performing ads combine unexpected visuals with clear, benefit-driven messaging that speaks directly to the viewer's pain points.
Optimizing for In-Channel Consumption
Each platform has its own consumption patterns. Creative that works on LinkedIn may not perform on Facebook, and vice versa. Understanding how users interact with content on each channel and optimizing your creative accordingly is critical for performance.
Creating Ads That Don't Look Like Ads
The highest-performing creative often blends into the native feed experience. When your ad feels like organic content rather than an interruption, engagement rates increase dramatically. Focus on providing value first and making the promotional element secondary.