This video demonstrates how to configure a customizable attribution model for "Influenced Opportunities" and shows how the resulting data is dynamically updated and displayed in the Cohort Analysis report.
What you learn
You learn how to define what counts as an influenced opportunity by setting rules for timing and relationships, and how this allows for dynamic, retroactive reporting on campaign performance in cohort analysis. *Why Advanced:* Attribution model configuration involves strategic choices and analysis nuance ยท _votes {'Advanced': 7}_ `Attribution Models.mp4`