Get more out of your spend
Connect ad spend to CRM pipeline and revenue. metadata.io automates campaign work and helps your team decide where to invest next.
The era of spending aggressively to hit top-line targets is over. Boards and investors demand efficient growth, higher revenue per dollar spent, not just more spend. Every marketing investment needs to justify itself.
Marketing is one of the largest line items on the P&L, but it's often the hardest to tie to revenue outcomes. You need clear visibility into what's driving ROI and what's being wasted, without relying on marketing's self-reported metrics.
Without automated optimization, campaigns run on inertia. Budget stays allocated to underperforming audiences and channels because no one has time to analyze and reallocate manually across 5+ platforms.
AI agents automatically identify and scale the campaigns, audiences, and channels driving the most revenue. Budget shifts to winners in real time, no manual reallocation, no wasted quarters.
metadata.io builds audiences, creates ads and landing pages, and runs campaigns. Your team can spend less time coordinating manual execution.
This estimate applies to the study’s composite organization. Your payback depends on your costs and results.
Pipeline sourced
Lower cost-per-opportunity
Metadata commissioned Forrester Consulting to model a composite organization using interviews with four organizations. These estimates reflect the product and assumptions in the October 2022 study, not a forecast for today’s agentic workflows.
Modeled additional advertising revenue over 3 years
Modeled additional profit, 3-year risk-adjusted present value
Modeled advertising revenue increase in Year 1 versus the prior state
"I can't imagine ever running paid campaigns natively again. It'd be like going back to dial-up internet."
The October 2022 Forrester TEI model estimated payback below 6 months for its composite organization. It is not a payback guarantee for your business.
metadata.io automates audience creation, creative production, campaign setup and optimization. This can reduce manual campaign work; staffing needs and savings depend on your team.
Connect ad spend with CRM pipeline and closed-won revenue. Review cost per opportunity, ROAS and pipeline contribution by channel, campaign and audience.
Yes. Metadata commissioned the October 2022 Forrester TEI study. Its composite model estimated $7.5M+ in additional advertising revenue over 3 years and about $2M in additional profit measured as risk-adjusted present value. Results depend on the study’s assumptions.