Virtual Event · June 4, 2026
The Future of B2B Marketing with AI
A forward-looking session on how AI is reshaping every layer of the B2B marketing stack — from audience intelligence and creative generation to autonomous campaign optimization and revenue attribution.
About this session
This session looks at where B2B marketing is heading as AI moves from a point tool to the operating layer of the entire go-to-market motion. It includes a walkthrough of Metadata’s prompt-first demand generation copilot and how teams use it to plan, build, and optimize paid media without leaving the LLM they already work in.
What you'll learn
- How AI is changing audience intelligence, creative, and bidding
- Where prompt-first execution fits into the existing martech stack
- What an agentic go-to-market motion looks like end to end
- The metrics that matter as execution becomes autonomous