Welcome back — jump to Tutorials, Support & Docs, or What’s New. Go to PlatformNot you?Log out
Welcome back — jump to Tutorials, Support & Docs, or What’s New. Go to PlatformNot you?Log out
Welcome back — jump to Tutorials, Support & Docs, or What’s New. Go to PlatformNot you?Log out
Platform AI Agents Customers Developer Docs Services Company Careers Blog 2026 Benchmark Report Resources Comparisons Buyer's Guide Integrations Use Cases Tutorials Events Sign In Book a Demo
Virtual Event · September 22, 2025

Why ABM Is Haunted and Agentic GTM Is the Future of Marketing

A candid look at why traditional ABM platforms are failing B2B marketers, and how agentic go-to-market is replacing intent-only tools with autonomous campaign execution that sources real pipeline.

Book a Demo

About this session

Manual reporting, stale data, and intelligence-only tools have left a lot of ABM programs stuck. This session looks at how AI and LLMs are changing buyer behavior and marketing operations, and why an agentic go-to-market motion — one that executes, not just advises — is where the category is heading.

What you'll learn

  • Where legacy, intent-only ABM breaks down
  • How agentic GTM turns signal into executed campaigns
  • What changes when AI runs the work and humans keep control
  • How to evaluate the shift for your own team