How Automation Anywhere Sourced $3.6M in Pipeline With Metadata
See how Automation Anywhere used Metadata's Campaign Automation and MetaMatch to source $3.6M in pipeline for their enterprise RPA platform.
- Industry
- RPA / Enterprise Software
- Company Size
- Enterprise (5,000+)
- Products Used
- Campaign Automation, MetaMatch, Revenue Optimization
- Website
- automationanywhere.com →
Automation Anywhere, a leader in robotic process automation (RPA), needed to scale demand generation to match the rapid growth of the enterprise automation market. With a large and diverse total addressable market spanning IT, operations, and finance buyers, the team needed to run targeted campaigns across multiple channels without the manual overhead of configuring each platform individually.
The complexity of reaching enterprise buyers across different industries, roles, and company sizes meant that native platform targeting was insufficient. The team needed a way to build precise audiences and connect campaign performance directly to pipeline outcomes.
Metadata provided Automation Anywhere with the infrastructure to run enterprise-scale demand gen programs efficiently.
- Campaign Automation enabled the team to launch and manage multi-channel campaigns at scale, reducing the manual effort required for each campaign launch.
- MetaMatch audience targeting built precise segments of enterprise IT, operations, and finance decision-makers, activating those audiences across LinkedIn, Facebook, and display channels.
- Revenue Optimization connected campaign spend to CRM pipeline data, providing visibility into which campaigns and audiences were driving real pipeline and revenue.
With Metadata powering their demand gen programs, Automation Anywhere achieved significant pipeline growth.
- $3.6M in pipeline sourced through Metadata-managed campaigns
- Improved targeting precision across enterprise buyer segments
- Clear attribution connecting ad spend to downstream pipeline and revenue outcomes