How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline

Fivetran's LinkedIn campaigns weren't generating sufficient engagement, and conversion rates among prospects remained low. Many potential buyers were hesitant to sign up for trials or demos, creating a gap between ad spend and pipeline generation.

The team needed a way to target the right accounts with greater precision and nurture them based on where they were in the buying journey.

Metadata transformed Fivetran's LinkedIn advertising into a precision pipeline engine.

• MetaMatch — Enabled targeting LinkedIn accounts with greater precision based on fit assessment, reaching the right individuals within high-value accounts.
• LinkedIn Account Targeting — Customized account nurturing based on funnel stage, delivering relevant messaging to prospects at each step of the buying journey.
• Campaign Automation — Tested 2,215 campaigns automatically, eliminating the need for manual lead imports and campaign configuration.

With precision targeting and automated campaign management, Fivetran turned LinkedIn into a high-performing pipeline channel.

• First 6 months: 3,300 leads at $115/lead, 3X conversion increase, 2,215 campaigns tested
• 1,400 opportunities and 94 closed-won deals
• $6M in pipeline generated overall
• 6,967 hours automated and $535K saved in operational costs