San Francisco, September 9, 2020 — Metadata announced a $6.5 million over-subscribed Series A led by Resolute Ventures, with participation from Greycroft, York IE, Stormbreakers, and operators including Mark Organ (founder of Eloqua) and Ilya Volodarsky (founder of Segment). More than a dozen Metadata customers and employees also invested. The round brought total funding above $10 million.

What the round funded

The company said the capital would expand product capabilities, meet rising customer demand, and scale go-to-market. Metadata had launched generally available in 2017. In 2020 it was ranked No. 233 on the Inc. 5000 list of fastest-growing private companies, with reported three-year revenue growth of 1,869%.

At the time of the announcement the company had also expanded leadership: Olivier L'Abbé as president, Clay Bentley as VP of Sales (formerly of G2), Jason Widup as VP of Marketing (formerly of Tableau), and Bill Portelli joining the board.

How Gil framed the problem

"It's time to transform B2B marketing and place AI and automation, instead of humans, at the center of execution. CMOs today are faced with a flood of data, channels, and tools to make their jobs easier, yet the actual marketing execution is too slow, manual, and error-prone."

— Gil Allouche, founder and CEO, Metadata

That quote is from the original Series A press release, which remains on the site as metadata.io Raises $6.5M for Series A. Investor comments from Gary Nakamura, Mark Organ, and Kyle York are in that post as well.

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