Demand Gen Platform Metadata Integrates with G2

Metadata, the AI-powered demand generation platform for B2B SaaS companies, announced its integration with G2, the world's largest software marketplace. The integration enables Metadata customers to leverage G2 buyer intent data to build more targeted audiences and run higher-converting campaigns.

Turning Buyer Intent into Pipeline

G2 captures intent signals from millions of software buyers actively researching solutions. By integrating this data directly into Metadata, marketers can identify companies that are actively evaluating solutions in their category and target them with precision across paid channels.

This means marketing teams can focus their budget on accounts that are already in-market, rather than casting a wide net and hoping for the best.

How the Integration Works

• Automatic audience creation -- G2 intent signals flow directly into Metadata to build dynamic audience segments
• Multi-channel activation -- target G2-identified accounts across LinkedIn, Meta, Google, and display channels simultaneously
• Performance tracking -- measure the impact of intent-based targeting on pipeline and revenue through Metadata's analytics

About Metadata

Metadata is the demand generation platform for B2B SaaS. The platform automates campaign execution across paid channels, runs experiments at scale, and connects ad spend to pipeline. Metadata integrates with leading ad platforms, CRMs, and data providers to create a unified demand generation engine.

The live product surface for this integration is Metadata + G2.