Anthony Viviani
Anthony Viviani is Marketing Strategy Director at Metadata, the execution layer for B2B paid media. Metadata publishes benchmark analysis drawn from its own dataset of $57.6M in 2025 B2B ad spend across 153 advertisers, measured to closed-won revenue.
The articles below are published under Anthony's editorial ownership. Every published figure is validated against the underlying dataset at build time; the method is documented on the benchmark methodology page.
Articles by Anthony Viviani
30 articles