2026 B2B Benchmark · Finding 05 of 08
LinkedIn lead forms cost $193 a lead. Landing pages cost $346.
Same click, different destination. Forms sourced 9.3x of pipeline per $1; landing pages 5.3x.
153 advertisers, $57.6M of 2025 spend, CRM pipeline for 90 of them
Cost per lead by destination, LinkedIn lead-gen campaigns 2025
What to do with it
Do
Make the in-feed form the default on every LinkedIn lead campaign: three to five fields, autofill on, one qualifying question.
Test
Keep landing pages for retargeting, where the visitor already knows you and the page has a job the form cannot do.
Do not assume
That form leads are weaker. They sourced 9.3x of pipeline per dollar against 5.3x for landing pages.
The numbers
| Destination | Cost per lead | Pipeline per $1 |
|---|---|---|
| LinkedIn lead form | $193 | 9.3x |
| Landing page | $346 | 5.3x |
153 advertisers, $57.6M of 2025 spend, CRM pipeline for 90 of them. Pipeline is the value of opportunities the CRM credits to an ad-generated lead.