2026 B2B Benchmark · Finding 03 of 08
A LinkedIn lead cost $202. Instagram $138, Facebook $145, Google Ads $524.
$202 is the spend-weighted figure. Three out of four LinkedIn advertisers paid more; the middle of the market paid $376.
153 advertisers, $57.6M of 2025 spend, CRM pipeline for 90 of them
What a LinkedIn lead cost, 2025
What to do with it
Do
Benchmark your LinkedIn cost per lead against $376, where the middle advertiser sits. Under $196 you are in the cheapest quarter.
Test
Judge each channel on its own lead-gen campaigns. A $524 Google lead comes from someone searching for what you sell.
Do not assume
That a $145 Facebook lead beats a $202 LinkedIn lead. Finding 02 shows what each dollar sourced.
The numbers
| Channel | Cost per lead | Clicks that became leads |
|---|---|---|
| $202 | 5.9% | |
| $138 | 4.0% | |
| $145 | 2.6% | |
| Google Ads | $524 | 1.9% |
153 advertisers, $57.6M of 2025 spend, CRM pipeline for 90 of them. Pipeline is the value of opportunities the CRM credits to an ad-generated lead.