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Customer proof

Proof from marketing leaders who put Metadata on real budgets.

These teams run their paid media on Metadata: the AI agents build audiences, launch campaigns across every channel, and optimize toward pipeline, while their people keep control of strategy, budget, and brand.

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Learn directly from the best marketing teams and see how they transformed their work using agentic GTM.

Browse the full index of B2B teams running paid programs on Metadata. Open any story to see how that team approached execution, scale, and reporting.

Automation Anywhere

How an enterprise automation leader runs paid campaign execution on Metadata.

PipelineCase Study

300+ Experiments

BigID

A data security team's approach to coordinated paid media across channels.

ExperimentationCase Study

Largest Deal From Cold Targeting

Cacheflow

How a lean B2B team scales campaign throughput without linear hiring.

TargetingCase Study

Real-Time Account Insights

Docebo

Centralizing campaign builds so a lean team can focus on strategy.

InsightsCase Study

Eightfold

Running paid programs with tighter audience and offer discipline.

PipelineCase Study

Millions in Hidden Pipeline

Fingerprint

How a developer-focused team manages multi-channel paid execution.

PipelineCase Study

Firstup

Coordinating paid campaigns across a complex B2B buyer journey.

Fivetran

How a data movement leader connects paid execution to reporting.

PipelineCase Study

Gainsight

Scaling demand generation experiments from a single execution layer.

PipelineCase Study

50% More Pipeline

GoodTime

How a lean marketing team keeps campaign work fast and coordinated.

PipelineCase Study

Instruqt

Managing paid programs with stronger budget and offer discipline.

EfficiencyCase Study

Accurate Attribution

LaunchDarkly

How a developer platform runs coordinated paid campaigns at scale.

AttributionCase Study

83% Lower Cost Per Opp

Monotype

Centralizing paid execution across a broad set of channels.

EfficiencyCase Study

Monte Carlo

How a data reliability team scales campaigns without losing control.

PipelineCase Study

524% Pipeline ROI

N-able

Evaluating enterprise readiness and campaign scale with customer proof.

Nitrogen Wealth

How a fintech team coordinates paid media across channels.

Pendo

Building campaign structures in minutes that used to take hours.

PipelineCase Study

Qualified

How a pipeline generation team runs faster paid media execution.

PipelineCase Study

ThoughtSpot

Coordinating paid campaigns and connecting them to pipeline outcomes.

PipelineCase Study

3X Qualified Pipeline

Titan

How a B2B team keeps multi-channel campaign work coordinated.

PipelineCase Study

60% Pipeline Increase

Webex Events

Expanding campaign experiments without giving the quarter to setup.

PipelineCase Study

86% Lower Cost Per MQL

Writer

Supporting modern B2B growth with faster, proof-driven paid execution.

EfficiencyCase Study

30 Days to Closed-Won

Zingtree

How a workflow software team manages coordinated paid programs.

VelocityCase Study

Zoom

Centralizing campaign execution and connecting it to internal revenue systems.

Frequently asked questions

What results do Metadata customers see?

Examples: Zoom cut CPC 77% with 3x ROI, LogicMonitor grew pipeline 155%, and Instruqt cut CPL and built six figures in pipeline in its first month.

Which companies use Metadata?

B2B teams across SaaS and enterprise, including Zoom, Pendo, Instruqt, Webex Events, Docebo, and LogicMonitor.

How does Metadata prove impact?

It connects spend to your CRM pipeline and revenue, so results are measured in opportunities and pipeline, not clicks.