Proof from marketing leaders who put Metadata on real budgets.
Explore published customer experiences with metadata.io, from audience creation and campaign execution to optimization and account insights.
Customer stories from B2B marketing teams.
Explore how teams used metadata.io in each published story. Historical results reflect the capabilities and campaigns used at the time.
$3.6M PipelineAutomation Anywhere
How an enterprise automation leader runs paid campaign execution on Metadata.
Read story →
300+ ExperimentsBigID
A data security team's approach to coordinated paid media across channels.
Read story →
Largest Deal From Cold TargetingCacheflow
How a lean B2B team scales campaign throughput without linear hiring.
Read story →
Real-Time Account InsightsDocebo
Centralizing campaign builds so a lean team can focus on strategy.
Read story →
$8M PipelineEightfold
Running paid programs with tighter audience and offer discipline.
Read story →
Millions in Hidden PipelineFingerprint
How a developer-focused team manages multi-channel paid execution.
Read story →
122X ROIFirstup
Coordinating paid campaigns across a complex B2B buyer journey.
Read story →
$6M PipelineFivetran
How a data movement leader connects paid execution to reporting.
Read story →
$4.8M PipelineGainsight
Scaling demand generation experiments from a single execution layer.
Read story →
50% More PipelineGoodTime
How a lean marketing team keeps campaign work fast and coordinated.
Read story →
94% Lower CPL Year-over-YearInstruqt
Managing paid programs with stronger budget and offer discipline.
Read story →
Accurate AttributionLaunchDarkly
How a developer platform runs coordinated paid campaigns at scale.
Read story →
83% Lower Cost Per OppMonotype
Centralizing paid execution across a broad set of channels.
Read story →
$6.1M PipelineMonte Carlo
How a data reliability team scales campaigns without losing control.
Read story →
524% reported pipeline ROIN-able
Read the published case study behind its reported pipeline ROI.
Read story →
14X ROINitrogen Wealth
How a fintech team coordinates paid media across channels.
Read story →
$5M PipelinePendo
Historical story: how Pendo built campaigns in minutes instead of hours.
Read story →
$6.9M PipelineQualified
How a pipeline generation team runs faster paid media execution.
Read story →
$5M PipelineThoughtSpot
Coordinating paid campaigns and connecting them to pipeline outcomes.
Read story →
3X Qualified PipelineTitan
How a B2B team keeps multi-channel campaign work coordinated.
Read story →
60% Pipeline IncreaseWebex Events
Expanding campaign experiments without giving the quarter to setup.
Read story →
86% Lower Cost Per MQLWriter
Supporting modern B2B growth with faster, proof-driven paid execution.
Read story →
30 Days to Closed-WonZingtree
How a workflow software team manages coordinated paid programs.
Read story →
9X Reported ROIZoom
Centralizing campaign execution and connecting it to internal revenue systems.
Read story →Frequently asked questions
What results do Metadata customers see?
LogicMonitor's published Bid Agent testimonial reports 155% more pipeline and a 25% lower cost per click. Zoom describes centralizing campaigns and connecting them to its internal systems. Read each story for its scope and context.
Which companies use Metadata?
B2B marketing teams including Zoom, Docebo and LogicMonitor.
How does Metadata prove impact?
It connects spend to your CRM pipeline and revenue, so results are measured in opportunities and pipeline, not clicks.