Sign In
Book a Demo

Realize Revenue with AI - Join us virtually at Agentic GTM on 3/26 - 3/27

Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
February 14, 2023

Internal Marketing Is Just As Important As External Marketing
Are you hitting the nail on the head when it comes to internal marketi...
Mark Huber
February 7, 2023

How We Ran a No-Meeting Experiment and Got More Done
Budget cuts, layoffs and everything in between. It’s tough to be a B...
Avatar photo
Abdallah Al-Hakim
January 31, 2023

How to Optimize Your Ad Accounts for Success
Silvio Perez is back on DGU this week to optimize your ad accounts for...
Mark Huber
January 24, 2023

What Good Demand Gen Will Look Like in 2023
The #1 most downloaded DGU episode last year was on this same exact to...
Mark Huber
January 17, 2023

Year in Review: Looking Back on 2022
As we wrap up our first year of Demand Gen U, we thought it’d be...
Avatar photo
Abdallah Al-Hakim
January 10, 2023

Creatives vs. Marketers: Can’t We All Just Get Along?
The disconnect between marketers and creative teams – it’s a tale ...
Avatar photo
Abdallah Al-Hakim
January 3, 2023

Learning and Growing as a Marketing Leader
It’s no secret…being a marketing leader can be hard. No matter wha...
Avatar photo
Abdallah Al-Hakim
December 20, 2022

Changing the Narrative with Comparison Pages
No matter what industry you’re in, one thing is certain. You have di...
Avatar photo
Abdallah Al-Hakim
December 13, 2022

Marketing Campaign Planning (The Good, The Bad, and The Ugly)
This year has gone super fast. It feels like just last week we were fi...
Avatar photo
Abdallah Al-Hakim
December 6, 2022

Buying Software Is Broken (and What You Can Do To Fix It)
Buying B2B software can be such a pain. Many companies require you to ...
Avatar photo
Abdallah Al-Hakim
November 28, 2022

Building Your 2023 Marketing Plan
It’s that time of year again! Time to put a finger in the air and ma...
Avatar photo
Abdallah Al-Hakim
November 17, 2022

Category Creation: How to Build a Movement
So much of sales is about solving existing problems. But category crea...
Avatar photo
Abdallah Al-Hakim
1 2 3 4 … 9