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Resources

Discover insights, guides, and tools to help you market smarter.

February 14, 2023

Internal Marketing Is Just As Important As External Marketing

Are you hitting the nail on the head when it comes to internal marketi...
Mark Huber
February 7, 2023

How We Ran a No-Meeting Experiment and Got More Done

Budget cuts, layoffs and everything in between. It’s tough to be a B...
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Abdallah Al-Hakim
January 31, 2023

How to Optimize Your Ad Accounts for Success

Silvio Perez is back on DGU this week to optimize your ad accounts for...
Mark Huber
January 24, 2023

What Good Demand Gen Will Look Like in 2023

The #1 most downloaded DGU episode last year was on this same exact to...
Mark Huber
January 17, 2023

Year in Review: Looking Back on 2022

As we wrap up our first year of Demand Gen U, we thought it’d be...
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Abdallah Al-Hakim
January 10, 2023

Creatives vs. Marketers: Can’t We All Just Get Along?

The disconnect between marketers and creative teams – it’s a tale ...
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Abdallah Al-Hakim
January 3, 2023

Learning and Growing as a Marketing Leader

It’s no secret…being a marketing leader can be hard. No matter wha...
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Abdallah Al-Hakim
December 20, 2022

Changing the Narrative with Comparison Pages

No matter what industry you’re in, one thing is certain. You have di...
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Abdallah Al-Hakim
December 13, 2022

Marketing Campaign Planning (The Good, The Bad, and The Ugly)

This year has gone super fast. It feels like just last week we were fi...
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Abdallah Al-Hakim
December 6, 2022

Buying Software Is Broken (and What You Can Do To Fix It)

Buying B2B software can be such a pain. Many companies require you to ...
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Abdallah Al-Hakim
November 28, 2022

Building Your 2023 Marketing Plan

It’s that time of year again! Time to put a finger in the air and ma...
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Abdallah Al-Hakim
November 17, 2022

Category Creation: How to Build a Movement

So much of sales is about solving existing problems. But category crea...
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Abdallah Al-Hakim
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