End of August Release Notes

Hello again 👋 We’re back for one final update before the end of August. It’s been a busy month and we have big news to share 🥁

  1. MetaMatch Audience Accuracy

What is it:

We’ve improved our audience match rates on Facebook by up to 50% with internal tests reaching up to 58%, and on LinkedIn, up to 88% with our internal tests reaching up to 100%.

Key Functions:

Users should experience better data quality for audience building and data enrichment.

Why is it important:

Our new data model has improved data quality for our end users, cut down on deduplicate contacts, improved data completeness, and led to more accurate match rates for native platforms.

  1. Google Ads Improvements

What is it:

  • Similar to native Google Ads you can now use different match types including exclusion lists (negative keywords)  and they can be configured to different match types.
  • Users can now use Enhanced cost per click (ECPC). ECPC optimizes manual bids by adjusting them to increase the chances of conversions.
  • Conversions and Cost per Conversion are now added to the search term reporting.
  • Users can now see extensions displayed below the extension type once ads are launched on Google to provide visibility.

Enhanced CPC

Match Type per Keyword/Keyword Group

Match type per keyword in Negative Keyword Lists(Exclusion Lists)

Conversions and Cost Per Conversion Metrics – Search Term Reporting

Device Bid Adjustments

Extensions Visibility

Why is it important:

These updates will make using Google Ads within Metadata more similar to the native channel and easier to use for the end user. It also gives users more flexibility with reporting and configuring campaigns.

  1. User Experience and Workflow Enhancements

What is it:

  • Users can reorder columns in grids through drag-and-drop on budget groups, campaigns, experiments, ads, and keywords.
  • Users can now rename ads or offers when they are not actively being used in a campaign or experiment.
  • Conversation Ads now auto-validate target groups before a campaign is launched to prevent users from targeting an EU audience when not intended.
  • An alert system has been added to alert users if permission or token issues occur, and a red banner will occur to alert users to reconnect broken integrations.
  • Users can now filter campaign stats funnel reports by YTD or custom date ranges to refine searches and reports.

Rename Ads

Rename Offers-1

Rename Offers – 2

Alert FOR channel Permissions – 1

Alert for Channel Permissions -2

Why is this important:

The updates will make the UX of Metadata easier to navigate, filter data, and create and launch campaigns or experiments. The workflows that were added are precautionary so integrations can be fixed immediately or users do not target groups by accident.