Navigating the labyrinth of B2B MarTech, Metadata uses its own platform to drive the growth of its product, MetaMatch, as part of a successful Product-Led Growth (PLG) motion. Empowering the General Manager, Adi, to scale with a one-person team, Metadata’s platform achieves lower acquisition costs and maintains high-quality leads, demonstrating its effectiveness in optimizing marketing efforts and driving scalable growth.
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