June 14, 2018
Facebook vs. LinkedIn Ads, Part 2: Quick Tips for Improving Your Ads
There’s no way around it – if you want to see whether Facebook or ...
Gil Allouche
May 31, 2018
Facebook vs. LinkedIn Ads: Which is Better for B2B Brands? (It’s Not What You Think!)
How do you choose the best mediums and platforms to use for your B2B m...
Gil Allouche
April 26, 2018
Multivariate Testing for Demand Generation Results
<p>Why are B2B companies increasingly seeking to conduct multiva...
Gil Allouche
April 12, 2018
Examples of Multivariate Testing in Marketing
In a previous post, we talked about what multivariate testing is, and ...
Mark Huber
March 8, 2018
ABM Best Practices: Develop Persona Insights
Air cover provides your team with awareness-building content — a p...
Gil Allouche
February 8, 2018
ABM Best Practices: How Air Cover Gets You Covered
In a world where predictive marketing is getting more technical by the...
Gil Allouche
January 17, 2018
ABM Best Practices: Identifying Buyer Intent
Account-Based Marketing (ABM) represents a new model for B2B lead gene...
Gil Allouche
January 10, 2018
ABM Best Practices: Start at the Top (of the Funnel)
Lead generation and account-based marketing (ABM) best practices help ...
Mark Huber
