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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Rand Fishkin Says It’s the End of Attribution—Here’s What You Should Do About It

Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

December 2023 Release

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments