You run the media strategy.
AI runs the ads.

Metadata automates paid advertising campaigns across multiple channels—like LinkedIn, Meta, and Google—for B2B marketers who want more pipeline with less busywork.

It handles targeting, bidding, creative testing, budget optimization, and reporting.

You set the strategy. Metadata’s AI agents handle the execution, 24/7, without the manual grind.

Learn more about Metadata here.

Most ad platforms stop at leads. Metadata goes all the way to revenue.

Unlike native platforms, Metadata connects directly to your CRM and marketing automation platform (MAP)—so you can track campaign performance from first impression to closed-won deal.

And while most platforms make you do the optimization, Metadata’s patented AI does it for you—automatically adjusting bids, budgets, and audiences in real time.

You stay in control by setting the KPIs that matter most to your business. Metadata handles the execution.

What really sets us apart? Metadata runs multivariate campaign experiments (MVT) at scale. It tests every possible combination of ad creative, audience, offer, and channel—then finds and scales what’s working.

You also get advanced reporting across campaign names, budget groups, channels, offers, and audiences—giving you the data you need to make smart adjustments and report results with confidence. 

Metadata uses AI agents to automate every step of your paid campaign workflow:

• Builds and tests high-performing audiences

   

• Creates and optimizes ad creatives

   

• Adjusts bids and budgets in real time

   

• Optimizes campaigns to revenue, not just leads

You get more pipeline with less manual work.

Metadata currently automates campaigns on:

• LinkedIn

   

• Meta (Facebook and Instagram)

   

• Google (Search and Display)

   

• Reddit

   

• (Bing – in development)

   

More channels are actively being added.
Metadata AI agents actively manage your ad budget and build your audiences across multiple channels in real-time, and optimizes them at scale. 

MetaMatch is Metadata’s patented B2B audience engine—and one of the biggest reasons our campaigns outperform native platforms.

It connects personal and business identities across 1.5 billion matched emails, unlocking precise B2B targeting—even on platforms like Facebook and Instagram.

With multiple patents and over 10 trusted data partners, MetaMatch lets you build ultra-targeted audiences using:

• First-party data (e.g., Salesforce)

   

• Intent data (e.g., 6sense, G2, Qualified)

   

• Demographic, firmographic, and technographic filters

   

The result? Higher match rates, better lead quality, and more efficient spend.

It uses real-time revenue data to automatically:

• Shift more budget to ads that drive pipeline

   

• Shut down poor performers

   

• Reallocate spend based on what’s actually working

You don’t have to lift a finger. This goes way beyond cost-per-lead—Metadata continuously optimizes for true revenue optimization and revenue impact.

Most customers see improved performance within days—sometimes even hours—of launching their first campaigns.

Because Metadata automates testing, optimization, and budget allocation from day one, it quickly identifies what works and scales it.

Example:
ZoomInfo reduced cost per lead by 24%, increased pipeline, and improved performance across the board—within their first month.

Metadata integrates with:

• CRMs: Salesforce, HubSpot

   

• MAPs: Marketo, Pardot, HubSpot Marketing Hub

   

• Ad Platforms: LinkedIn, Meta, Google, Reddit

   

• Intent Data Providers: 6sense, G2, Bombora, and more

Metadata sits at the center of your paid media stack, automating campaign execution and syncing results across your ecosystem.

Here’s a full list of integrations. And security, compliance, and privacy information.

Our customers typically:

• Run paid media to drive pipeline

   

• Want to scale results without scaling headcount

   

Care about revenue impact, not just vanity metrics

We’re often compared to platforms like 6sense, Demandbase, RollWorks, and ZoomInfo.

Some marketers also choose to run campaigns directly in native platforms like Google, Meta, or LinkedIn.

But the truth is, Metadata is in a category of its own—we’re the only platform that uses AI agents to fully automate paid campaign execution from start to finish.

Yes Metadata is great for ABM. It enables hyper-targeted audience building, and campaigns can be optimized to specific accounts and pipeline stages.

No. While B2B demand gen leaders love us, performance marketers, paid media managers, and full-funnel teams use Metadata to streamline execution and drive measurable impact. Metadata can be used by anyone looking to optimize campaign spend and outcomes.

AI isn’t a feature at Metadata—it’s the foundation.

Today, Metadata has built over a dozen AI agents that automate:

• Targeting and bidding
• Creative generation
• Budget optimization
• Performance analysis and reporting

   

Coming soon:
Metadata ONE will connect Metadata directly to your favorite LLMs (like ChatGPT or Claude) so you can plan, launch, and optimize campaigns through a single chat prompt.

No logins. No dashboards. Just type what you need in your LLM, and Metadata gets it done.

The future of B2B marketing is conversational, intelligent, and already in motion—and Metadata is building it.