December 2023 Release

Hello! ❄️🌟 Winter’s here, bringing cold weather and exciting news from Metadata! It’s December and we have some really cool new stuff to show you.

Get cozy and ready to discover what’s new with us.

Check out our webinar recording to see all these new features. It’s easy to watch and full of great info! 🎁

What’s New:

1. Channel Revenue Impact Report @ Spotlight

What it is: Tool for analyzing the influence of various marketing channels on sales and revenue generation. It offers customizable attribution based on specific marketing touchpoints.

Key Functions:

  1. Customizable Channel Attribution: Allows businesses to define marketing channels based on criteria like UTMs, Salesforce campaign data, and web traffic sources.
  2. Comprehensive Marketing Analysis: Covers a broad range of activities, including paid, organic, online, and offline marketing efforts.
  3. Insight into Channel Influence: Instead of assigning direct revenue credit, it shows how customer accounts and opportunities are influenced by each channel.

Why is it important: This tool is crucial for businesses to optimize marketing strategies, allocate resources effectively, and understand the overall impact of multiple marketing channels on pipeline and revenue generation.

2. Dynamic UTMs

What It Is:

Dynamic UTMs enable automatic inclusion of UTM parameters in thank you page URLs for LinkedIn, Facebook, and Instagram Lead forms, enhancing campaign tracking.

Key Functions:

  1. UTM Addition: Seamlessly adds UTM parameters to Thank You Page URLs.
  2. Lead Gen Form Integration: Works with LinkedIn, Facebook and Instagram forms.
  3. Improved Tracking: Enables precise analytics for campaign performance.

Why is it important: When this flag is enabled, behind the scenes, metadata will push all UTMS related to the experiment into the Thank You page URL. This feature simplifies campaign tracking, providing accurate analytics.

3. Optimizer Enhancement

What It Is: Improvements in the budget optimizer tool, focusing on pacing adjustments and handling performance data more effectively.

Key Functions:

  1. Refined Pacing Adjustments: Eliminates rounding to $5 and triggers optimization when budget variation per experiment exceeds 5.
  2. Enhanced Performance Analysis: Addresses edge cases with low data and reduces pacing influence for experiments pacing over 80%.

Why is it important: These enhancements enable more precise and effective budget allocation, improving the overall efficiency and accuracy of campaigns.

4. Edit Target Groups

What It Is: New feature allowing customers to modify Target Groups, rolled out in two phases for different levels of linkages to experiments.

Key Functions:

  1. Phase 1 (Dec 7): Enables renaming and editing of Target Groups not linked to any experiment.
  2. Phase 2 (Dec 22): Expands editing capabilities to Target Groups linked to any experiment status (draft, active, paused, failed, completed).

Why is it important: This enhancement provides greater flexibility and control in managing Target Groups, facilitating more precise and adaptable targeting strategies.

5. Campaign Notifications

What It Is: Campaign notifications alert users when launching or editing campaigns is complete, reducing the need for constant page refreshing.

Key Functions:

  1. Notification Alerts: Users receive notifications upon completion of campaign launching or editing.
  2. New Icon: Introduces an icon indicating when actions are in progress.

Why is it important: This feature streamlines the user experience, making campaign management more efficient and user-friendly by providing timely updates on campaign status.

6. Location Settings

What It Is: Location settings in Google Search campaigns now include an option to define the Location Preference, focusing on targeting based on user presence.

Key Functions:

  1. Location Preference Option: Users can specify how they want to target based on location.
  2. Default to ‘Presence’: Automatically targets people living in or present in the chosen location.
  3. Flexibility in Adjustments: Allows for changes in settings post-campaign launch via the Experiment table

Why is it important: This update enhances the precision of targeting in Google Ads by allowing advertisers to tailor their campaigns based on the physical presence of their audience, improving campaign relevance and effectiveness.

7. Auto-Pause Rules Recommendations (Beta)

What It Is: Assists users in setting realistic auto-pause thresholds for experiments based on historical data.

Key Functions:

  1. Data Driven Thresholds: Offers threshold recommendations by analyzing the account’s historical data.
  2. Customizable Options: Users can select from default, custom or historically-based data.
  3. Balanced Analysis: Processes recent experiment data to identify realistic performance metrics, balancing actual account performance with outliers.

Why is it important: This feature aids in optimizing campaign performance by providing tailored auto-pause thresholds, enhancing efficiency.

Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews